Romir Scan Panel
Buying Activity IndexShow
Buying Activity Index is an instrument for the measuring of consumer reality, developed on a basis of the household scan panel Romir Consumer Panel. It reflects the dynamics of FMCG goods and prices, qualitative and quantitative composition of in-home consumption, change in favourite points of purchase of Russian cities' residents. Index computation is based on the daily updated data on purchases of more than 100 categories of food and non-food goods in Russian cities with the population over 10 000 people.
Индекс Изм.,% За год,% Over the week 25.06.2018 — 01.07.2018 Russia 188.8.131.52 Over the month 01.05.2018 — 31.05.2018 Russia 100K+ 16700.6 Moscow 1394.17.3 Million-plus cities 1410.72.9 Cities with the population over 500K residents 1460.71.4 Cities with the population from 100K to 500K residents 2211.318.2
Coffee with Milk IndexShow
Index, provisionally titled "Coffee with Milk", reflects the level of economic confidence of Russians. As well as the Buying Activity Index, it is computated on a basis of Romir Scan Panel.
4 categories of the goods - coffee, milk, bottled water and chocolate - are the base for the index.
Why are those products were chosen for index computation? Coffee, milk, bottled water and chocolate are not, in general, basic necessities. Russia has always been rather tea than coffee country. There are still arguments on milk benefit for the adults. People begin to drink the bottled water when they live luxury life, otherwise they can drink filtered or even tap water. Chocolate, by contrast with sugar which is in the minimum subsistence basket, isn't the first sweetener, so it can be considered as a delicacy. Thus, the goods of the Coffee with Milk Index are just "simple amenities".
It is noteworthy that the price of the Coffee and Milk Index in different income groups slightly differs. Besides, they didn't reveal any significant differences in the index between the residents of different type cities. It means that "Coffee with Milk" is a combining indicator for different consumer groups and actually demonstrates the economic confidence of Russsians.
Coffee with Milk Index
Index Period ch., % Year ch., % Over the month 01.06.2018 — 30.06.2018 Russia 8624.55.8 Over the month 01.05.2018 — 31.05.2018 Russia 9031.44.2
Average Ticket IndexShow
Romir research holding presents Average Check, their new consumer index. Much like the company’s already well known Buyer Activity Index and Café au Lait Index (CAL), the new index is calculated on the basis of data collected by Romir’s Household Scan Panel. Information on purchases streamed in online mode from 30 000 buyers residing in 180 cities with populations of 10 K or more allows us to see not only categories and volume of FMCG products purchased by Russians but also track the dynamics of urban dweller spending in both absolute (monetary) and percentage values.
Average ticket dynamics, RUB.
Data source: Romir Scan Panel, January 2013 — May 2018
Romir research holding has developed a special methodology for calculating the deflator, a statistical index that allows for correct comparison of basic financial, economical and statistical indicators at different time periods. The deflator of real consumer prices reflects the changes in general product and services pricing level for a certain time period, i.e. shows the actual consumer market inflation rate. In other words, the deflator demonstrates the average personal inflation rate for any given consumer based on his/her purchases made.
The official inflation index, as provided by Rosstat, is more of an economy and politics indicator than a statistical one. Thus the official inflation numbers, although objective, should be considered as having certain limitations.
Romir’s calculation methodology is based on data on real pricing and actual consumption of the Russian people, collected via Romir Scan Panel* (Household Panel). Relying on a complex multifactor analysis, 156 of the most purchased items in such categories as food, FMCG, pharmaceuticals, pet food, alcohol and tobacco were selected. When calculating the deflator, average monthly pricing for utilities and gasoline were also taken into account.
Discretionary Money IndexShow
Romir research holding has developed a special methodology for calculating the Discretionary Money Index, a statistical index that shows the dynamics of households’ opportunity to consume goods and services over necessary wants.
“Discretionary money” of households as used herein is the part of someone's income that is available to spend on things other than necessary things such as food, clothing and fuel and after paying all bills. This is money, which can be spent on travelling, entertainment, additional education, apartment remodeling or can be saved toward a big-budget purchase (apartment, summerhouse, car, etc.).
Discretionary Money Index is calculated as difference between households’ income and its spending on necessary goods and services. Average income is determined on a basis of own calculations of Romir and Rosstat. Spending on necessary goods and services is calculated on a basis of Romir Scan Panel data.
Households’ incomings are composed of all family members’ regular and one-off earnings from different sources:
- Salary with different charges and fringe benefits;
- Pensions, benefits, allowances, insurance and social payments;
- Earnings of enterprise;
- Income from personal effects deals;
- Other kinds of income.
To calculate the Discretionary Money Index, all expenses of households were divided into 2 groups by degree of import for household life support: necessary (high-priority) and desirable (secondary). The prime factor while categorizing is degree of households’ freedom in allocation of expenses on needs and wants satisfaction. In the case of necessary (high-priority) expenses, there is no freedom of selection because this kind of expenses is necessary for supporting the life of households.
Expenses on the following goods and services are necessary (high-priority):
- Food products;
- Non-food FMCG;
- Housing and public utility services;
- Consumer services;
- Medical services;
- Public transport services;
- Communication services;
- Obligatory payments.
Secondary expenses can be made and shifted at the wish of the households’ members according to their current needs. As an example, expenses on the following goods and services are secondary: personal and real property (apartment, summerhouse, car, etc.), apparel, furniture, white and brown goods, entertainment, fee-paid education, cultural establishment services, travelling, money savings, spirits, other goods and services.