Studies

07.09.2018

Family, safety and reliability were put first. Compared to the results of 2012, the value of patriotism has significantly increased. And such qualities as sex appeal and disobedience were ranked at the bottom of the list. In Romir study respondents were asked to rank every item in the list of 25 values and personal qualities on a scale from 1 to 10 where 1 is “doesn’t really mat...

03.09.2018

Both those who endorse countersanctions and argue against it have an issue with the quality of goods under the import substitution. Four years ago Russia imposed a grocery embargo on the import of some products from the USA, EU countries, Canada, Australia and Norway in response to anti-Russian sanctions. Romir research holding conducted a survey in order to find out the attitude of the ...

08.08.2018

The most famous in Russia “digital money” is seventeen times more recognizable than its closest competitor, and its name is widely perceived as the synonym of the word “cryptocurrency”. 6% of Russians consider cryptocurrency deals as form of gambling. 17% think at all that it is an instrument for fraudsters’ enrichment. These are the results of the poll, held ...

07.08.2018

The vast majority of the population is skeptical about digital money, and not only financial gain drives those who buy it. Digital currencies have become one of the most discussed topics of the past year. Investors have monitored the rise and fall of Bitcoin. Volatility in cryptocurrency rate was widely disseminated by the media. The audience of TV channels, websites and editions has close...

27.07.2018

Romir found out the preferences of the Moscow residents when planning personal entertainment program. The data from Romir Scan Panel and the survey of respondents was used.   Moscow residents visit entertaining and cultural events averagely 6 times a year. Such data was obtained on a basis of Romir Scan Panel. After the spend analysis it was found that the Muscovites most of all spe...

23.07.2018

However, the idea of additional charges on such purchases doesn’t cause a rejection. 35% of Russians who purchase goods in online stores would abandon orders if a duty-free import threshold will be reduced to 200 euro. In this case purchases will become gainless, as the respondents of Romir's poll noted. The poll was dedicated to the increase in duties on orders from foreign onlin...

02.07.2018

Specificities of modern TV viewing Romir research holding has developed the media panel – Single Source Panel (SSP)* - which allows to track the respondents’ media and Internet consumption under conditions of people’s natural behavior at home and out of it. Usage of a dual screen while watching the TV has become the media trend of recent years. It means that the viewers not...

23.05.2018

Romir continues to research the behavior of the smokers in Russia in cooperation with the supporting fund of "Russian Society of Doctors". For the last three years the law prohibiting smoking in public areas has become fully operational. It is an interesting dynamics on tobacco consumption in such restricted conditions. Besides, we can observe the emergence and development of nicotinic p...

08.05.2018

Romir presents the analysis of Russian men’s media preferences, based on innovation approach of Single Source Panel In the fourth quarter of the previous year average daily TV-viewing reach among the target audience was 78% but hereby the men spent 20 minutes less per day in front of TV sets (193 minutes) than, for instance, single women. Channel 1 is the leader among the men both by reac...

02.05.2018

Over the year the share of Russians who don’t save at all has significantly increased. In 2016 such answer was given by 11%, in 2017 – by 18%, and this year – 24%. That said, the number of Russians who admitted to continue saving has significantly decreased. The major part of the respondents still saves on food (17%) but this index has decreased more than twofold compared with th...

26.04.2018

Gallup International/Romir presents the results of the global poll Only every third person on earth positively assesses the performance of their government. Diversity among global regions and within a number of macroregions is significant in terms of this issue. Philippines are taking the lead in this rating where the government index is 77 p.p. Latvia (6 p.p.) and Japan (8 p.p.) are the ou...

10.04.2018

However, allegiance to the ruble is still high. 48% of Russians claim that they have savings that is significantly lower than previous year’s index (57%) but still higher than in crisis years of 2015 and 2016. The share of Russians herewith has remained the same since last year and equals 79%. In terms of safety, Russians consider deposits at Russian banks (31%) and rubles in cash (30%) a...