POMIR is thrilled to release an enhanced In-Store (Trade) Audit aimed at monitoring of key performance indicators in Modern and Traditional Trade channels across Russia Federation.
Audit of Retail outlets is a popular marketing tool that allows to:
- Identify specifics of your market segments and categories.
- Assess benefits of the product assortment on the shelves.
- Outline structure of the trade offer (by product name, product groups, brands, manufacturers, distributors, types of retail outlets).
- Analize stability of product availability and distribution.
- Track advertising, promotional activities for all manufacturers.
- Promptly respond to changes in Competitors sales and distribution strategies.
- Evaluate implementation of merchandising recommendations and overall service quality.
- As well as terms and agreements with retailers.