Solutions

Consumer and category
r-Buyer

Sociodemographic profiling of category/producer/brand
real buyers. Research on differences between consumers and buyers allows to determine the target audience of a product. It also enables to make meaningful conclusions about the suitability of selected marketing strategy in the company, using Romir Scan Panel data.

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r-Consumer

Complex market research which allows to examine consumers' attitude towards different goods/brands, to perform segmentation of consumers, etc. Our clients can respond to the challenges of business environment based on our analysis of consumer behaviour and consumer habits. Depending on a target group structure, we choose the best practice – personal, phone or online interviews.

r-Focus

Combination of traditional focus groups and non-traditional qualitative approaches, developed by Romir experts, allows to get a full understanding of product or category perception from the eyes of consumers. Our research allows our clients to forecast the result, to exercise the best practice of decision-making and draw conclusions about further development strategy.

r-Life Cycles

Assessment of buyer group impact on the development of a category/brand; assistance on choosing potential target audience in strategic planning; demonstration of unoccupied niches at FMCG markets with the use of the Scan panel instruments.

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