• Purchasing Activity Index
  • 219%
    November 2021
  • Ch.,% 6.0
    Per year,% 19.0
  • Value of Average basket
  • 641 rubles
    November 2021
  • Ch.,% 3.0
    Per year,% 10.0
  • FMCG Deflator Index
  • 126%
    November2021
  • Ch.,% 1.7
    Per year,% 7.0
  • Index of Extra Money
  • 85%
    November 2021
  • Ch.,% -7.0
    Per year,% 9.0
  • FMCG Index
  • 45%
    November 2021
  • Ch.,% 1.5
    Per year,% 5.6
  • Value of Average FMCG basket
  • 658 rubles
    November 2021
  • Ch.,% 2.0
    Per year,% 12.0
  • Influence Ranking
  • Autumn 2021, Russia 100+
  • TOP-100
  • Konstantin Khabenskiy
    Dmitry Nagiev
    Ivan Urgant
  • Influence Ranking
  • Autumn, Russia 100+
  • Sport
  • Khabib Nurmagomedov
    Tatiana Tarasova
    Lyasan Utyasheva
  • TV ratings
  • Reach, 01.11-07.11, Russia 100+
  • Women with children under 3 y.o.
  • STS 23,4%
    Russia 1 21%
    Channel One 20,3%
  • Radio ratings
  • Reach, 01.11-07.11, Moscow
  • Married men
  • Europa Plus 4%
    NRJ Radio 3,3%
    Russkoye Radio 2,6%
  • Cross ratings
  • Reach, 01.11-07.11, Moscow
  • Tea buyers
  • WhatApp 58%
    Channel One 54,8%
    STS 54,3%
All-Russia poll:
  • Question submission - up to 17th Jan;
  • Research result - on 31th Jan.
Online poll:
  • Question submission - up to 8th Dec;
  • Research result - on 15th Dec.