• Buying Activity Index
  • 174%
    October 2020
  • Ch.,% -3.3
    Per year,% 4.1
  • Average purchase size
  • 564 rubles
    October 2020
  • Ch.,% -3.6
    Per year,% 0.9
  • Deflator Index
  • 1.66%
    August 2020
  • Starting this year,% 3.5
  • Index of Extra Money
  • 62%
    October 2020
  • Ch.,% -10.0
    Per year,% -25.0
  • Food Index
  • 33,8%
    August 2020
  • Ch.,% -6.5
    Per year,% 7.4
  • Average FMCG-purchase size
  • 571 rubles
    October 2020
  • Ch.,% -3.5
    Per year,% 4.4
  • Trust rating
  • TOP-10, Autumn, Russia 100+
  • Music
  • Alla Pugacheva
    Olga Buzova
    Sergey Shnurov
  • Influencer rating
  • TOP-10, Autumn, Russia 100+
  • Generation Z
  • Filipp Kirkorov
    Kseniya Sobchak
    Olga Buzova
  • Internet ratings (desktop)
  • Reach, 10.02-16.02, Moscow
  • Tea buyers
  • Yandex.Search 44,98%
    vk.com 33,06%
    YouTube 25,99%
  • Internet ratings (mobile)
  • Reach, 10.02-16.02, Russia 100+
  • Chupa-Chups buyers
  • vk.com 33,48%
    Google.Search 27,61%
    Yandex.Search 22,46%
  • Cross ratings
  • Reach, 10.02-16.02, Moscow
  • Bubblegum buyers
  • Channel One 61,76%
    STS 61,10%
    TNT 56,42%
All-Russian poll:
  • Question submission - up to 2nd November;
  • Research result - on 30th November.
Online poll:
  • Question submission - up to 18th November;
  • Research result - on 25th November.