• Buying Activity Index
  • 184%
    November 2020
  • Ch.,% 5.7
    Per year,% 6.4
  • Average purchase size
  • 587 rubles
    November 2020
  • Ch.,% 4.1
    Per year,% 5.1
  • Deflator Index
  • 173%
    October 2020
  • Ch.,% 2.0
    Per year,%
  • Index of Extra Money
  • 79%
    November 2020
  • Ch.,% 1.0
    Per year,% 1.0
  • Average FMCG-purchase size
  • 589 rubles
    November 2020
  • Ch.,% 3.3
    Per year,% 7.8
  • Trust rating
  • TOP-10, Autumn, Russia 100+
  • Internet
  • Yuri Dud
    Ksenia Sobchak
    Anastasia Ivleeva
  • Influencer rating
  • TOP-5, Autumn, Russia 100+
  • CFD residents
  • Andrey Malakhov
    Konstantin Khabenskiy
    Ivan Urgant
  • Internet ratings (desktop)
  • Reach, 09.11-15.11, Russia 100+
  • Carbonated beverage buyers
  • Yandex.Search 41,9%
    vk.com 32,2%
    Mail.ru e-mail service 26,0%
  • Internet ratings (apps)
  • Reach, 16.11-22.11, Russia 100+
  • Heiniken buyers
  • Google Chrome 62,5%
    WhatsApp 56,8%
    Sberbank Online 55,0%
  • Cross ratings
  • Reach, 16.11-22.11, Moscow
  • Hyundai owners
  • REN TV 60,8%
    NTV 58,0%
    Channel One 55,5%
All-Russian poll:
  • Question submission - up to 1st Dec;
  • Research result - on 25th Dec.
Online poll:
  • Question submission - up to 9th Dec;
  • Research result - on 16th Dec.