• Buying Activity Index
  • 216%
    January 2021
  • Ch.,% 16.7
    Per year,% 6.7
  • Average purchase size
  • 663 rubles
    January 2021
  • Ch.,% 7.5
    Per year,% 6.9
  • FMCG Deflator Index
  • 115%
    Deflator 2020
  • Ch.,% -2.0
    Per year,% 10.0
  • Index of Extra Money
  • 79%
    December 2020
  • Ch.,%
    Per year,% 4.7
  • Average FMCG-purchase size
  • 672 rubles
    January 2021
  • Ch.,% 9.2
    Per year,% 9.4
  • Trust rating
  • TOP-10, Winter, Russia 100+
  • Music
  • Alla Pugacheva
    Olga Buzova
    Sergey Shnurov
  • Influencer rating
  • TOP-5, Winter, Russia 100+
  • Tea buyers
  • Konstantin Khabenskiy
    Yuri Dud
    Alexander Gordon
  • Internet ratings (mobile)
  • Reach, 11.01-17.01, Russia 100+
  • Fanta buyers
  • Google Search 24,4%
    Yandex.Search 21,1%
    vk.com 13,2%
  • Internet ratings (apps)
  • Reach, 11.01-17.01, Russia 100+
  • Decorative cosmetics buyers
  • WhatsApp 58,8%
    Google Chrome 55,3%
    Sberbank Online 53,8%
  • Cross ratings
  • Reach, 11.01-17.01, Moscow
  • Kinder Surprise buyers
  • Google Chrome (app) 57,2%
    WhatsApp (app) 55,9%
    REN TV 55,6%
All-Russian poll:
  • Question submission - up to 2nd Feb;
  • Research result - on 26th Feb.
Online poll:
  • Question submission - up to 3rd Feb;
  • Research result - on 10th Feb.