"Potentsial", first Soviet research cooperative, was founded
Romir research holding was established
National institute of social and psycological research (NISPI) was established. It specialized on media research and people metry
Agency for society and TV and radio broadcasting research (AIST) was founded to develop media and social research
Agency for regional political research (ARPI) was founded. A leader in political monirtoring.
Agency for the research of Russian Internet
(Monitoring.ru) was established. It had a lead in Internet audience research and online polls.
Setting-up of Romir Group
A new company strategy is investment promotion and development of innovative technology
Launch of Romir Scan Panel, the unique household scan panel
Mystery shopping is a new business dimension
Opening of the first Russian test lab in Moscow shopping centre
Launch of the OOH consumprion scan panel (Moscow)
Opening of the neuromarketing laboratory
Expansion of Romir Scan Panel to 180 cities with the population over 10 thousand people. Reach is 11 000 households and 30 000 consumers
Opening of the test laboratory in Ekaterinburg in partnership with "Pyaterochka" network
Implementation of QR technology for maximal scan processing automation and Romir Scan Panel quality improving
Factory sociology and international ties
Factory sociology, conflictology and research of fast-paced society became the first life stage of the Russian reseach market. Besides, the Western companies were in desperate need of the information on Russia. Romir has become the centre of international liason with the largest world research networks, provided the international quality of work standards.
Decisive contribution to the development of the industry
The company made a vast difference in the development of the national research market which had a need in new unique solutions. The development of media measurement technology by Romir, participation in the development of a new TV and conduction of the electoral research in the course of the first democratic elections became a breakthrough. The company was one of the pioneers who proceeded with the research of the Internet audience and set quality standards for the online research.
Consolidation for the growth
A number of specialized companies were consolidated under the brand Romir. A new go-ahead team which had multifaceted experience in social and marketing research blended in the company which has been already known in the international market by then. The company became a driver for the development of different segments of marketing research. Romir has organized the largest regional research network and the infrastructure, which lured the community of the clients and projects. The holding placed its stake on the innovative technologies and products, such as consumer scan panels.
Leader of the national market
Nowadays, the company holds one of the leading positions in the Russian research market. Despite being a private holding, Romir has still acquired a reputation of an independent organization. Starting from 2011 Romir has been listed among the TOP-100 global research companies by the international agency Research Rating Ltd. According to this rating, it is the largest private research company in the Central and Eastern Europe.