Romir Scan Panel
Weekly Expenditure Index reflects the dynamics of FMCG consumption by Russian households. Weekly Average Ticket Index reflects the dynamics of average cost of purchases, made by the households within a calendar week. Both indices are weekly calculated on a basis of Romir Scan Panel data, obtained in Russian cities with the population of 100 000 people or more.
Buying Activity IndexShow
Buying Activity Index, developed on a basis of the household scan panel Romir Consumer Panel, reflects the dynamics of FMCG consumption by Russian households. Index computation is based on the daily updated data on purchases of more than 100 categories of food and non-food goods in Russian cities with the population over 100 000 people.
Buying Activity Index
Coffee with Milk IndexShow
Index, provisionally titled "Coffee with Milk", reflects the level of economic confidence of Russians. As well as the Buying Activity Index, it is computated on a basis of Romir Scan Panel.
Coffee with milk index is based on the dynamics of consumption and prices of 4 categories of goods - coffee, milk, bottled water and chocolate which are not basic necessities. Besides, they didn't reveal any significant differences in the index between the residents of different type cities and income groups. It means that "Coffee with Milk" is a combining indicator for different consumer groups and actually demonstrates the economic confidence of Russsians. Coffee with Milk Index computation is based on the daily updated data on consumption of Index ingredients in Russian cities with the population over 100 000 people.
Coffee with Milk Index
Average Ticket IndexShow
Average Ticket index demonstrates the dynamics of average cost of purchases, made by Russian consumers, in monetary and absolute terms. Index is montly calculated on the basis of data collected by Romir’s Household Scan Panel and describes the amount of one-time expenditures of Russians, residing in cities with the population over 100 000 people.
Average ticket dynamics, RUB.
Romir research holding has developed a special methodology for calculating the deflator, a statistical index that allows for correct comparison of basic financial, economical and statistical indicators at different time periods. The deflator of real consumer prices reflects the changes in general product and services pricing level for a certain time period, i.e. shows the actual consumer market inflation rate. In other words, the deflator demonstrates the average personal inflation rate for any given consumer based on his/her purchases made.
The official inflation index, as provided by Rosstat, is more of an economy and politics indicator than a statistical one. Thus the official inflation numbers, although objective, should be considered as having certain limitations.
Romir’s calculation methodology is based on data on real pricing and actual consumption of the Russian people, collected via Romir Scan Panel* (Household Panel). Relying on a complex multifactor analysis, 156 of the most purchased items in such categories as food, FMCG, pharmaceuticals, pet food, alcohol and tobacco were selected. When calculating the deflator, average monthly pricing for utilities and gasoline were also taken into account.
Discretionary Money IndexShow
Romir research holding has developed a special methodology for calculating the Discretionary Money Index, a statistical index that shows the dynamics of households’ opportunity to consume goods and services over necessary wants.
“Discretionary money” of households as used herein is the part of someone's income that is available to spend on things other than necessary things such as food, clothing and fuel and after paying all bills. This is money, which can be spent on travelling, entertainment, additional education, apartment remodeling or can be saved toward a big-budget purchase (apartment, summerhouse, car, etc.).
Discretionary Money Index is calculated as difference between households’ income and its spending on necessary goods and services. Average income is determined on a basis of own calculations of Romir and Rosstat. Spending on necessary goods and services is calculated on a basis of Romir Scan Panel data.
Households’ incomings are composed of all family members’ regular and one-off earnings from different sources:
- Salary with different charges and fringe benefits;
- Pensions, benefits, allowances, insurance and social payments;
- Earnings of enterprise;
- Income from personal effects deals;
- Other kinds of income.
To calculate the Discretionary Money Index, all expenses of households were divided into 2 groups by degree of import for household life support: necessary (high-priority) and desirable (secondary). The prime factor while categorizing is degree of households’ freedom in allocation of expenses on needs and wants satisfaction. In the case of necessary (high-priority) expenses, there is no freedom of selection because this kind of expenses is necessary for supporting the life of households.
Expenses on the following goods and services are necessary (high-priority):
- Food products;
- Non-food FMCG;
- Housing and public utility services;
- Consumer services;
- Medical services;
- Public transport services;
- Communication services;
- Obligatory payments.
Secondary expenses can be made and shifted at the wish of the households’ members according to their current needs. As an example, expenses on the following goods and services are secondary: personal and real property (apartment, summerhouse, car, etc.), apparel, furniture, white and brown goods, entertainment, fee-paid education, cultural establishment services, travelling, money savings, spirits, other goods and services.