Dr. Andrey Milekhin

Andrey Milekhin is one of the founders of the Russian sociological and marketing research market, with over 30 years of experience working as an analyst, researcher, sociologist, and political scientist. He was at the forefront of the development of such market segments as electoral research, people metrics, media and online research, and buyer behavior research.

Holding such titles as Doctor of Sciences in Sociology, Cand. Sc. (Psychology), Professor of The School of Contemporary Social Sciences in Moscow State University n.a. M. V. Lomonosov and the State University of Management with many years of experience in teaching, Professor of the Moscow State University of Medicine and Dentistry of A. I. Evdokimov. Andrey Milekhin authored over 100 books, articles, and scientific papers on sociology, psychology, and media measurement.

Graduated from Leningrad State University, Department of Psychology; Russian Presidential Academy of National Economy and Public Administration), postgraduate, Department of Political Psychology and Acmeology; Russian Academy of Labor and Social Relations, Sociology of Management.



Inna Karaeva
Executive Director

Regular speaker on topics of marketing, consumer behavior, sociological research and big data. Member of the jury of awards in the field of healthy nutrition, service and customer service.

Experience in the field of marketing research since 2006. One of the leading specialists in the fields of longitudinal and strategic research and consulting in Russia. Head of research projects for major Russian and foreign companies. 

Graduated from the Moscow Polytechnic University (MAMI), Higher School of Marketing and Business Development (HSE), majoring in brand management. Knight of the Order of Merit in Marketing. 

Lecturer at Moscow State University M.V. Lomonosova, National Research University Higher School of Economics, Russian State University of Social Sciences.


Lyudmila Fukova
Senior Director for Customer Relations

Regular speaker on marketing topics in the automotive industry, gas stations, tobacco products, service quality standards and customer service. 

Experience in marketing research since 2000. For the last 10 years, he has been focusing on areas related to customer service, including quality control and auditing. Graduated from the Higher School of Economics (HSE) in the Strategic Management program. 

Lecturer at Moscow State University M.V.Lomonosov and REU named after. G. V. Plekhanov.


Anastasia Sidorina
Director of Client Relations

Regular speaker on the topics of trade marketing, consumer market and retail market. Member of the jury of the Private Label Awards and Eurasian Retail Awards.

Specializes in the retail sector of the Russian market. He has extensive experience in managing panel projects for the largest retailers in Russia. More than 10 years of experience in managing research projects for major retailers and manufacturers of food and non-food products.

She graduated from the Faculty of Sociology of Moscow State University M.V. Lomonosov, and is currently writing her PhD thesis on the topic of a sociological panel.

Lecturer at Moscow State University M.V. Lomonosov.


Margarita Abramkina
Director of Client Relations

Regular speaker on topics of marketing, foodservice and service trends, as well as pharmaceuticals.

More than 7 years of experience in marketing and panel research with a focus in the categories of food service and services, as well as FMCG. In-depth examination of the ROMIR Unified Data Panel and the synergy of methods.

Graduated from the Financial University under the Government of the Russian Federation: bachelor's degree in Economic Sociology, master's degree in Social Management of Strategic Development.

Lecturer at Moscow State University M.V. Lomonosov.



Anna Sovetova
Director of Client Relations

More than 15 years of experience in marketing research.

She has led more than 300 projects in the areas of banking, real estate, FMCG, transport, and socio-political research. Has significant experience in organizing and conducting large-scale research for government agencies and commercial companies. He also has experience in implementing projects in the CIS countries, Europe, Asia and the USA.

Olga Perfilyeva
Director of Client Relations

More than 20 years of experience in sociological research.

Graduated from GAUGN, graduate school of IS RAS. Candidate of Sociological Sciences, Associate Professor at NUST MISIS, doctoral student at the Federal Research Center for Information Sciences of the Russian Academy of Sciences.

Researcher with experience in the Academy of Sciences and leading research universities. Author of more than 60 scientific papers and a regular participant in scientific and practical conferences on the topics of socio-economic development of regions, higher education and personnel development.


Evgenia Rubtsova
Director of Public Relations

More than 15 years of experience in the field of PR, most of which is associated with the research business and the Romir holding.

Has extensive experience in developing strategies for promoting research and research products, working with personal publicity, organizing business and corporate events. 

Graduated from the French Higher School of Journalism (CFPJ - Paris II Assas).


Elena Nabieva
HR Director of M-Holding

More than 20 years of experience in HR 13 years in the research business. She has extensive experience in organizational planning in consulting and research, building and developing successful teams, and strategic resource planning for business expansion. 

Graduated from Moscow State University. M.V. Lomonosov, specialization “Psychology of Personnel Management”.