Analytics

On February 26th, ROMIR's Customer Relations Director, Anastasia Sidorina, participated in the World Food event, organized jointly with InfoLine. The event focused on the outcomes of the Russian food market study for 2024 and projections for 2025, serving as the official launch of preparations for the upcoming WorldFood Moscow exhibition in fall 2025. Experts' analysis revealed notable shifts in Russian consumers' behavior. In 2024, a steady positive mood was evident, reflected in consumer basket dynamics, particularly in food retail. A significant increase in average household spending was observed, driven by both an increase in average check size and frequency of purchases, ...

On January 21-22, Anastasia Jafarova, Director of Business Development at ROMIR, took part in two significant conferences dedicated to the agro-industrial sector within the framework of Dairy Tech and AGROS-2025 exhibitions.  The presentations were devoted to the transformation of Russians' consumer habits and the key factors influencing these changes. Anastasia Jafarova presented an e...

Today, Andrey Milekhin, President of the ROMIR Human Institute, took part in the live broadcast of Isolenta Live. The discussion between the live broadcast participants took place on the topic "The future is here." The modern world is characterized by unprecedented socio-cultural dynamics, manifested in global polarization and rethinking of identities. There is a divergence of world v...

ROMIR was awarded the seventh award of the annual Time of Innovation Award for the creation of a Longitudinal System.  Inna Karaeva, Executive Director of ROMIR, expressed gratitude to the organizers for recognizing and appreciating the unique proprietary technologies underlying this development. The ROMIR longitudinal system is an unprecedented tool for the comprehensive study of humans, ...

The Institute of Man ROMIR received an award within the framework of the international forum "World Quality Day", organized by Roskachestvo. The "Gingerbread for Quality" award is given to organizations that demonstrate the highest level of their products and services. ROMIR was awarded this award for its contribution to the development of high-quality research based on inno...

On November 7, the "Sales Revolution" forum was held in Sochi, where ROMIR Executive Director Inna Karaeva gave a presentation on the topic of "Analysis of Changes in Consumer Behavior and Their Preferences." As part of the "Sales Strategies in the Digital Age" track, Inna Karaeva presented an in-depth analysis of modern consumer trends. The presentation covered a ...

The ROMIR Institute of Man continues to strengthen cooperation with the country's leading universities. As part of the "Marketing Week", ROMIR President Andrey Milekhin took part in a ceremonial meeting of the Marketing Department of Plekhanov Russian University of Economics, one of the Institute's key partners. The head of ROMIR presented the Institute's advanced develo...

At the Best for Beauty award and forum, ROMIR executive director Inna Karaeva moderated the session "Creative branding as an effective tool for business development". Together with industry experts, she discussed current topics, including: — The role of artificial intelligence in the development of creative industry professions — Strategies for creating your own brands an...

As part of the session "Category Managers of the Drogerie Union", Anastasia Dzhafarova, Business Development Director of ROMIR, emphasized the importance of understanding the consumer and their values ​​when working with category management. 19% of spending falls on the "appearance" category, which includes personal care products, as well as sponges, makeup brushes, clothing...

The International Statistical Forum of the CIS is taking place in Tashkent, the capital of Uzbekistan, bringing together leading experts in the field of social sciences. Olga Perfilieva, Director of Client Relations at ROMIR, spoke as an expert with a report on the correct use of big data and artificial intelligence in Human studies. In her speech, the expert noted that the development of techn...

The ROMIR conference “The Measure of Everything” was held in Moscow, bringing together our company’s clients and partners. The event presented a new positioning of ROMIR as the Institute of Man and a community of scientists and practitioners in the field of social sciences. We shared the latest research and technologies with the conference participants, including a presentation o...