Analytics

The Institute of Man ROMIR received an award within the framework of the international forum "World Quality Day", organized by Roskachestvo. The "Gingerbread for Quality" award is given to organizations that demonstrate the highest level of their products and services. ROMIR was awarded this award for its contribution to the development of high-quality research based on innovative approaches and scientific rigor. We thank Roskachestvo for the high assessment of our work and confirmation of the level of our research.   ...

On November 7, the "Sales Revolution" forum was held in Sochi, where ROMIR Executive Director Inna Karaeva gave a presentation on the topic of "Analysis of Changes in Consumer Behavior and Their Preferences." As part of the "Sales Strategies in the Digital Age" track, Inna Karaeva presented an in-depth analysis of modern consumer trends. The presentation covered a ...

The ROMIR Institute of Man continues to strengthen cooperation with the country's leading universities. As part of the "Marketing Week", ROMIR President Andrey Milekhin took part in a ceremonial meeting of the Marketing Department of Plekhanov Russian University of Economics, one of the Institute's key partners. The head of ROMIR presented the Institute's advanced develo...

At the Best for Beauty award and forum, ROMIR executive director Inna Karaeva moderated the session "Creative branding as an effective tool for business development". Together with industry experts, she discussed current topics, including: — The role of artificial intelligence in the development of creative industry professions — Strategies for creating your own brands an...

As part of the session "Category Managers of the Drogerie Union", Anastasia Dzhafarova, Business Development Director of ROMIR, emphasized the importance of understanding the consumer and their values ​​when working with category management. 19% of spending falls on the "appearance" category, which includes personal care products, as well as sponges, makeup brushes, clothing...

The International Statistical Forum of the CIS is taking place in Tashkent, the capital of Uzbekistan, bringing together leading experts in the field of social sciences. Olga Perfilieva, Director of Client Relations at ROMIR, spoke as an expert with a report on the correct use of big data and artificial intelligence in Human studies. In her speech, the expert noted that the development of techn...

The ROMIR conference “The Measure of Everything” was held in Moscow, bringing together our company’s clients and partners. The event presented a new positioning of ROMIR as the Institute of Man and a community of scientists and practitioners in the field of social sciences. We shared the latest research and technologies with the conference participants, including a presentation o...

Andrey Milekhin noted that, despite the objective difficulties associated with rising prices and inflation, there is no widespread unrest or anxiety in society. Milekhin noted that the consumer confidence index reached its highest level in the last three years by the summer of 2024. In his opinion, in the context of rising prices, inflation and growing unemployment problems, social factors are ...

Saint Petersburg State University, which has been an official partner of ROMIR since this year, continues to hold a series of events in honor of its 300th anniversary. As part of the Graduate Day, one of the oldest universities in Russia held a series of meetings with its outstanding graduates, including ROMIR President Andrey Milekhin. Recall that in March 2024, the ceremonial signing of the A...

ROMIR President Andrey Milekhin became a guest of a live broadcast on RBC TV channel "Den. Main, where he shared his expert opinion on a wide range of topical issues of concern to Russian society. Such important topics as the international agenda, the development of platform employment and housing policy in Russia were in the spotlight.   The first part of the broadcast focused on ...

“Time to live in Russia” - a session of the St. Petersburg International Economic Forum brought together world experts in the field of sociology, economics, and culture.  The following people shared their vision of overcoming demographic challenges: Vice-President of the Franco-Russian Chamber of Commerce and Industry Jerome Clausen, President of the American Chamber of Commerc...