ROMIR at the Best for Beauty awards: creativity and viral marketing

At the Best for Beauty award and forum, ROMIR executive director Inna Karaeva moderated the session "Creative branding as an effective tool for business development". Together with industry experts, she discussed current topics, including:

— The role of artificial intelligence in the development of creative industry professions
— Strategies for creating your own brands and finding unoccupied niches
— Viral marketing: how to effectively promote a brand with minimal investment

In her speech, Inna Karaeva emphasized the importance of focusing on the uniqueness of the brand and finding creative ideas that allow you to stand out in a competitive market.

In addition, Inna Karaeva took part in the award ceremony for the winners of the Best for Beauty and Best for Life awards. The awards were given to leading companies and specialists in the field of cosmetics production, the beauty industry, clothing and beauty services. The best B2C project aimed at improving the quality of life of consumers was also noted.