ROMIR at the Dairy Tech and AGROS-2025 exhibition

23 January 2025

On January 21-22, Anastasia Jafarova, Director of Business Development at ROMIR, took part in two significant conferences dedicated to the agro-industrial sector within the framework of Dairy Tech and AGROS-2025 exhibitions. 

The presentations were devoted to the transformation of Russians' consumer habits and the key factors influencing these changes. Anastasia Jafarova presented an extensive overview of consumer sentiment and trends in 2024, highlighting record sales of chilled pork meat, which have become a growth driver for the entire meat basket. This information was confirmed in the speeches of industry experts. 

At the same time, Anna Sovetova, Director of Customer Relations at ROMIR, spoke at the conference "Export in the development strategies of agricultural, food and processing enterprises," highlighting key aspects of business entry into foreign markets, focusing on the eastern direction. 

In her report, Anna Sovetova emphasized the importance of taking into account the socio-cultural characteristics of different countries – worldview, language, culture


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