ROMIR, RLO and ANCOR identified the most attractive employers in Russia

For the second time, the Presidential Platform ‘Russia - Land of Opportunities’ and the ANCOR Staffing Group have summarised the results of ‘Talentist’, the largest independent sociological survey of employer brand perception in Russia. The annual survey reveals current trends in the labour market, and based on the candidates' assessments, the organisers form a rating of the most attractive employers in the opinion of Russians. This year's sociological partner was ROMIR, one of the country's leading research companies. 

More than 21 thousand respondents from all regions of the Russian Federation took part in the study, which took place in the first quarter of 2024. The socio-demographic characteristics of the sample represent the country's able-bodied population aged 18 to 65 and an additional group of future labour market participants aged 14 to 17.

The top 5 key factors in choosing an employer for Russians were good salary (82%), financial stability (74%), long-term job security (66.5%), pleasant atmosphere (61.1%) and work-life balance (55%). At the same time, the data showed that the employee's income level influences the prioritisation of other criteria when choosing an employer. The higher the salary, the less important a pleasant working environment or work-life balance are for respondents, and the more important interesting work and strong leadership are. And for low-income respondents, work-life balance, company reputation and providing equal opportunities for all employees are particularly important.

‘Young people's top 5 criteria for choosing an employer differ slightly from the shortlist of criteria in the overall sample. However, young people place a higher value on 'interesting work' than respondents in older age groups.   Young people in general today assess the situation on the labour market more positively than all other survey participants. This is due to the desire to grow and develop, and young people see the opportunities for professional development that are opening up in our country today,’ says Alexey Perventsev, the organiser of the survey and Deputy Director General of the Autonomous Nonprofit Organisation “Russia - Land of Opportunities”.

The study also showed that there is still a significant gap between the employer's offer and potential employees' perception of it in terms of key criteria for choosing an employer. According to Russians, an ideal company should offer: good pay, financial stability, job security, a pleasant working atmosphere and a work-life balance. At the same time, employers, according to respondents, prioritise differently: the use of modern technologies, quality products, financial stability, good company reputation and strong leadership. As for the current place of employment, for the most part the current employer is perceived by employees as a financially stable company with quality products, a good reputation, equal opportunities for everyone and job security. 

If we compare the situation by industry, in general, employees in the hospitality, information and communications industry are more satisfied with their current employer. More often than not, workers in the engineering and transport and logistics industries give low marks to the company. 

As part of the research, a ranking of the most attractive employer brands was formed, which was made up of assessments of recognizability and attractiveness. The study of employer brand perception in Russia covered the 500 largest companies by headcount, engaged in the Russian economy and shaping trends in the labor market.

‘This year we changed our approach to assessing the perception of HR employer brands by our respondents. The methodology was designed in such a way that for each employer a different sample of respondents was formed, who are its potential employees and can assess their perception of the company as their potential employer. To get a detailed cross-section of employer brand perceptions we programmed over a million possible intersections. Thus, the final attractiveness rating included 277 companies that managed to cross the required ten per cent recognition threshold and get more than 100 points on the attractiveness scale,’ says ROMIR Research Director Viktor Maltsev.

After the presentation of the results of the Talentist survey, ROMIR President Andrey Milekhin addressed the audience of hr directors of major Russian companies. He touched upon the issues of demography, approaches to the study of society as a whole, dwelt on the topic of generational psychology and social psychology in the labour market.  

Russia's Most Attractive Employers:

The winner in the nomination ‘Talent V place’ - Rosatom State Corporation

Winner in the ‘Talentist IV place’ nomination - Roscosmos State Corporation.

Winner in the Talentist III category - Gazpromneft PJSC

Winner in the Talentist II nomination - MMC Norilsk Nickel

Winner in the Talentist I place nomination - PJSC Gazprom

Winners in the industries:

In the nomination ‘Auto Business’ - LLC ‘HAVAL MOTOR RUS’ 

In the nomination ‘Agro-industrial Complex’ - Econiva Ltd.

In the category ‘Mining and Processing’ - MMC Norilsk Nickel.

In the Health Care nomination - Bayer JSC

In the Hospitality Industry nomination - Hilton Hotel Chain

In the nomination ‘Information and Communication’ - Yandex Ltd.

In the nomination ‘Mechanical Engineering’ - Roscosmos State Corporation

In the nomination ‘Real Estate, Construction’ - JSC Stroytransneftegaz

In the nomination ‘Retail trade’ - Internet Solutions LLC (Ozon Marketplace)

In the nomination ‘Transport’ - Aeroflot

In the Consumer Goods nomination - Samsung Electronics Russia Ltd.

In the nomination ‘Fuel and Energy Complex’ - Gazprom

In the category ‘Financial Services’ - Central Bank of Russia