Romir Trust Rating 2019
Dear partners, colleagues and friends!
Many countries have its own national approval ratings in different life spheres. This aspect is essential for the development of every society. Romir Trust Rating provides insight into the main resource of a public figure – citizen, consumer, user and customer confidence. We calculate “confidence audience” and affinitive indices for every public person in different service, product and activity areas.
We’ve just got the first results. Many things are surprising. In the 90s the elites were numerous and various, herewith, despite the freewheeling and criminal years, the leaders were Piotrovskiy, Solzhenitsyn, Rostropovich. In the 00s, Alla Pugacheva maintained a leadership almost in any representations. Nowadays the tide is turning, the obvious curbing of influencers’ circle has happened. Statistically, we’ve succeeded in identifying only 170 persons. It is worth mentioning that there is a strong politization of the rating because the first five leaders are consummate politicians and statesmen. The second fivesome is also predictable – they are people from the TV. The margin of Vladimir Putin is entirely understandable, but the difference between Andrey Malakhov’s and his colleagues’ ratings deserves rethinking. The miracles you will see further: an opposition politician neighbors upon Olga Buzova, an obscure blogger - upon Gennady Zyuganov, Khabib Nurmagomedov – upon Konstantin Khabensky. The situation isn’t the same anymore.
In fact, I think that all of these things are the aftermath of several global trends: globalization of the information under the political localization, the crisis of international agencies and global leaders; the development of a new unnamed society of two billions of active consumers and for the first time ever generations collide: Boomers, Millennials and Generation Z. But that is another story.
For many leaders we can calculate the dynamics. In the mid-1990s within the All-Russian omnibus Romir measured the celebrities’ credibility, compiled federal and regional person ratings. Some of that measures were published in annual editions of “Public opinion of Russia”. From 2004 through 2007 Romir had conducted a regular survey named “Celebrity Exchange”, including the unique index based on such factors as popularity among the Russians, information attractiveness for the TV, leading papers and the Internet.
So, we’ll record and analyze the development of the situation.
Dr. Andrey Milekhin
President of Romir
Vice-president of Gallup International
Doctor of Sociology