Trend analysis which allows to select a strategy for working with retail chains on FMCG market. The depth and width of analysis can cover every chain for selected category, using Romir Scan Panel data.
Simulation of customers' choice based on STEP TEST method of purchase forecasting in competitive environment, including the Romir Test Lab.
Assessment of product physical characteristics to improve existing product or develop a new product. Possible to conduct in the Laboratory.
r-SCAN Price Monitoring
Target market price monitoring in Russian retail networks located in large cities. Due to its longitudinal nature, Romir Scan Panel allows to analyse current and historical data.