Analytics

ROMIR and the HSE School of Communications presented the results of the second annual comprehensive study of the attitude of Russians towards information technology. The project was launched in 2024 with the aim of creating regular monitoring of technological sentiments in Russian society. The 2025 study is based on the analysis of 1.1 million messages in the media space and a representative survey of 2,500 people aged 18-65. High data continuity is ensured by the participation of more than 80% of respondents in the previous wave, which makes it possible to track the real dynamics of changes in public opinion. Among the key discoveries is the radical transformation of the perception of...

ROMIR publishes the latest results of the GRI* rating for the auto industry. In 2025, changes in the values ​​characteristic of the market are noted compared to last year's figures. Thus, Safety, which was the leader in 2024, although it remained an important criterion, lost its positions, while Reliability, Family and Independence, on the contrary, demonstrated an increase in importance in th...

75% of families with children do not support reducing the number of fee-based places in higher education institutions. This is evidenced by the results of an all-Russian survey conducted by ROMIR on the basis of the Longitudinal System in early May 2025. The sample size was 1,500 Russians aged 18 and older. In connection with the widespread discussion of the possibility of limiting the number o...

ROMIR publishes the latest results of the GRI* rating for the carbonated beverage market. In 2025, the leaders in recognition and trust among consumers were again the brands “Dobry” (noticeability index - 93, trust - 87) and “Chernogolovka” (noticeability index - 91, trust - 87). This is largely due to the fact that the brands reflect the key values ​​of the industry: Simpl...

According to ROMIR, when choosing places for shopping and services offline, Russians primarily rely on digital technologies: among search tools, geoservices are the second most popular. According to the results of the 2025 study, 86% of the country's residents look for offline businesses through search engines, and 63% through geoservices such as Yandex Maps, 2GIS and others. Less than half of...

Moving to the dynamically developing online segment, the leadership in the visibility and trust index is captured by the Ozon marketplace, demonstrating successful conquest of loyalty of digital buyers. Second place is confidently occupied by Wildberries, also a key player in the e-commerce market. It is interesting to note that value guidelines in the online format have their own specifics....

In 2022, the Russian automotive industry was threatened by a crisis: many companies left the Russian market, and personnel changes were taking place within the industry. ROMIR conducted a study and found out how the state of the domestic market has changed since then. A significant part of the industrial capacity of the Russian auto industry until 2022 was directed to the production of Western ...

ROMIR presents an up-to-date analysis of the Russian retail market, revealing key players and value guidelines that shape consumer perception in the offline and online segments. According to the latest data, Pyaterochka holds the undisputed leadership in the traditional offline retail category. This brand demonstrates the highest indicators both in terms of visibility among consumers and in ter...

ROMIR publishes the latest results of the GRI* rating for the automotive industry. During the 2025 study, it was possible to find out how often Russians who have cars use them. It turned out that the absolute majority of car owners get behind the wheel on weekdays - 64%. This is 46 percentage points more than people who use their car at least once a week (18%). Even fewer owners use their car o...

ROMIR publishes the latest results of the GRI* rating for the automotive industry. During the 2025 study, it was possible to find out what factors Russians primarily rely on when choosing a car. It turned out that the main criterion when buying is price. The desire to save money is also reflected in the second most important factor in choosing - fuel consumption. The less gasoline a car uses, the ...

According to a study by SAPPA ROMIR, the Changan brand is one of the most popular among Russian consumers: 48% of all those who want to buy a car are considering it. LADA is at the bottom of the list, accounting for 11%. This indicates a redistribution of preferences towards brands that are new to the Russian market (according to potential buyers). It is interesting that Hyundai occupies a lead...