Analytics

A survey conducted by ROMIR using the "System for Analyzing New Car Buyers' Preferences" (САППА in russian) revealed the key sources of information influencing Russians' decision to purchase a car. The leading sources of information include: - 22% rely on online sources, including 7% who use manufacturers' official websites and 5% who consult forums and online communities. Another 5% pay attention to social media and blog reviews. - 14% rely on personal consultations, with 7% focusing on salespeople at dealerships and another 7% considering advice from friends and acquaintances. - 8% look at official dealer websites for information. - A small number (7%) mak...

A ROMIR study devoted to the analysis of value associations with various brands in the public catering sector revealed interesting trends and heterogeneity in the perception of various chains by consumers. The analysis shows that the key values ​​of Russian society (safety, attractiveness, honesty, financial well-being) are not always expressed clearly enough at the level of HoReCa brands, which i...

ROMIR has been conducting research on the value orientations of Russian society for over ten years. Throughout the entire observation period, family, safety and reliability have remained the key values. In second place in importance are fairness, honesty and financial well-being. In addition, men consider social status, passion and rebellion to be more important, while women consider spirituality ...

The unexpectedly high level of the ROMIR Consumer Confidence Index (CCI) in January 2025, which reached +10 points and is in the positive zone, is of considerable interest for analysis. This indicator is twice as high as the CCI value in January 2024 (+5), which indicates a significant improvement in consumer sentiment. Considering the traditionally high expenses of Russians on the eve of and d...

ROMIR research. Despite the difficulties that the fish industry has faced this year, there is steady growth in demand for red, smoked, lightly salted and salted fish. The reduction in the difference in cost between red fish and dry-smoked/dry-cured sausages is due to two main factors. Firstly, the active development of promotional campaigns in the category contributes to the formation of attracti...

Analysis of ROMIR data for the period from October 2023 to September 2024 shows a transformation of the coffee market in Russia. There is a shift in leadership in monetary terms: the Nescafe brand has lost its position to Monarch. In terms of units, MacCoffee has taken over the leadership. However, if we consider the market in kilograms, Nescafe maintains its leading position. It is noteworthy ...

ROMIR's analytical report shows a significant increase in demand for pork in 2024. This trend is observed in both the chilled and frozen product segments, including various semi-finished products. At the end of the year, pork sales increased by approximately 15%. It is noteworthy that frozen products grew at a faster rate. An analysis of the reasons for the growth in pork consumption revealed...

In recent years, much attention has been paid to the prepared food segment, but the dynamics of traditional food products such as dumplings deserve no less attention. A study conducted by ROMIR demonstrates impressive growth in dumpling sales from October 2023 to September 2024: an increase in monetary terms of 34%, and in tonnage - +21% compared to the same period of the previous year. This trend...

According to a ROMIR study, healthy ways to cope with stress have been growing in popularity among Russians in recent years. In the fourth quarter of 2024, 25% of respondents named healthy eating as a way to cope with stress, which is 4 percentage points more than in the same period last year. In addition to healthy eating, the number of people turning to sports as a way to cope with stress has i...

Analysis of media consumption by Russians for Q4 2024, conducted by the ROMIR research holding, shows a complex and dynamic picture, characterized by both the growing popularity of some media channels and a decrease in trust in others. There is some correlation between the level of use of a media channel and the level of trust in it, but this dependence is not absolute. Television is showing gr...

A study conducted by ROMIR in Q4 2024 established a correlation between chronotype - preference for time of day for activity - and the consumer confidence index (CCI). The study identified three main groups: "larks", "owls" and "doves", each of which is characterized by a specific pattern of wakefulness and sleep. The results showed differences in the level of consume...