Analytics

The trend of eating ready meals is becoming more and more popular among Russian consumers. This applies not only to salads, appetizers or snacks, but also to main dishes and breakfasts. More than a third of Russians surveyed (39%) buy ready meals for breakfast at least once a week, and 5% of them do so on a daily basis. Men come to the store for ready breakfasts more often than women (6% of men surveyed buy ready meals daily, and 22% - at least 2-3 times a week). Also, most of all, buyers aged 18 to 24 turn to stores and delivery services for such purchases (29% of them buy ready breakfasts several times a week). The absolute leader in the purchase of ready breakfasts among retail chai...

About a quarter of Russians (21-26%) plan to reduce their spending on luxury goods and travel abroad every year, and 7-8% want to give up tobacco, but over the past year, the share of those using these products and services has hardly changed. At the same time, the majority are happy with the brands that have replaced those that left Russia. These are the conclusions reached by experts from ROMIR ...

The ROMIR research holding and the Fix Price chain of low fixed price stores have found out the attitude of Russians to shopping as a way to relieve stress. The results showed that 49% of respondents go shopping when they feel very nervous. This behavior is most typical of young people aged 18-24 (59%). On the contrary, respondents aged 55 to 64 do not share this trend (45%). Residents of the N...

Every third respondent has money savings, which would be enough for the whole family to live for more than 6 months. Compared to last year, the share of such citizens increased from 21% to 32%, with the most of them among residents of Moscow, St. Petersburg and other cities with millions of inhabitants. Such data were obtained by the experts of Yakov & Partners and ROMIR research holding durin...

The higher the income of Russians, the higher their desire to have a child, and this desire increases most noticeably when the income rises to 80-120 thousand rubles.   Moscow, June 21, 2024. The main factor in the decision to have a child is financial opportunities (47%). Next in importance are such factors as the availability and quality of medical care (22%) and the desire to have ch...

ROMIR Research Holding Company together with the School of Communications of the National Research University Higher School of Economics conducted a study on the topic "Information Technologies in the Perception of Russians". The purpose of the study was to assess the attitude of Russians to information technologies and to identify the main concerns and expectations related to their deve...

The majority of working people around the world (65 per cent) are quite satisfied with their jobs, with 17 per cent saying the opposite. A further 17 per cent said they had a neutral attitude to work - they felt neither pleasure nor displeasure about it.  Among Russians, opinions on the issue of work were divided as follows: half of our compatriots (51%) are satisfied with their work to so...

Respondents around the world are almost equally divided on the prospects for the use of artificial intelligence in the near future. Nearly a third (31%) of respondents believe AI will bring new opportunities, while more than a third (38%) believe artificial intelligence could create additional challenges. A quarter of participants (24%) described themselves as insufficiently informed on this issue...

As we wrote earlier, at the end of 2023, more than half (51%) of new cars sold on the Russian market were Chinese brands. Thus, Chinese cars increased their presence in the Russian market by 2.7 times in one year, and by 7.3 times in the last two years. However, despite such a powerful expansion, knowledge of Chinese brands and trust in them still lags behind similar indicators for European, Japan...

Nearly half of respondents (45%) worldwide have some degree of confidence that the threat posed by COVID-19 during the pandemic has been exaggerated. One-third of respondents (33%) are of the opposite opinion. And 18% could not decide their position on this issue. However, when analysing the results, significant differences by country and macro-region were revealed. In particular, in Russia, more ...

Research holding ROMIR and Fix Price, a chain of low fixed price shops, have studied consumer behavior in relation to own trade marks (OTM). The relevant results were presented at the holding's annual conference “Revival of Meanings”. The analysis, based on the ROMIR Unified Data Dashboard, showed that over the past four years, the share of OTM presence in a shopper's wallet...