Romir, Russia’s largest private holding that specializes on marketing, media and socio-economic research and represents Gallup International in the country, conducts a banking market survey. Bank customer satisfaction was assessed using the NPS (Net Promoter Score) methodology. NPS is a metric related to the customer’s willingness to recommend a company to their friends or relatives as...
Residents of the world’s leading countries were asked to choose the most important thing for the world community – which of the two is more important for the world community – economic growth or the preservation of the environment.. The majority of the respondents (62%) said that the preservation of the environment is more important than economic growth. More than a third of...
Residents of the world’s leading countries were asked to choose the most important value for them – career of family. On the whole, the vast majority (82%) of the respondents places family before career. Moreover, 18% of the citizens of the planet do not agree with this position. Italy, Germany and the Great Britain are the leaders with the largest share of people who choose family. ...
Research holding Romir releases a new “Romir Trust Rating – Spring-2020” in terms of General Top-100 of public figures. Russians* were suggested to answer the question “Who among public figures builds your trust? Name seven people in descending order of confidence”. The respondents represent different groups with various socio-demographic qualities, consumer and me...
Russian urban citizens don't save on amusements. So, Arkhangelsk is the leader among cities with the largest households' annual expenses by spending on HoReCa (6,2% out of all expenses), and Vologda is the leader by spending on movie theatre visits. Ulyanovsk and Saratov are the leaders by spending on HoReCa and movie theatres among the cities with the least households' annual expenses...
The majority of Russians (54%) stated that parents should control children’s access to different gadgets and 18% of the respondents argued against such measures. 17% of Russian suppose that children shouldn’t use any gadgets. Almost a half of the respondents (43%) believes that having a double account for tracking children’s Internet behavior is an acceptable measure, and 25% bel...
More than a half of Russians (58%) have only one bank card. 28% of the respondents hold two or three cards. Only 2% of Russians own four or five bank cards. Moreover, two thirds (67%) of the respondents frequently use only one bank card and one in five respondents (19%) uses 2-3 cards. Retail purchase of goods and services (63%), cash withdrawal (58%) and service payment via ATMs (30%) are the mos...
More than a third of the Russians (36%) are going to spend their vacation by the water (sea, lake or river). One in six Russians (17%) is interested in cultural tourism. 16% of the respondents are attracted by an ecotourism – hiking, fishing and rafting. 14% plan to vacate in a health center. Only 8% want to have a skiing vacation. Romir Research Holding, within the national poll*, has as...
The number of people who redistribute expenses in favor for food and essential goods has decreased by 7% over 4 years – from 32% to 25%. That said, over the same period the number of the respondents who save on apparel and entertainment has increased from 17% to 25%. The share of Russians who stopped purchasing too expensive, in their view, products has become a shade less – 15%....
17,8% of the respondents who participated in the poll claimed this. Defense or protection became the second most popular answer (see Picture 1). 14,7% associate safety with these definitions. For 8,5% of the respondents, safety means reliability, for 7,0% - carefulness. 3,9% of the respondents stated that they associate safety with security and confidence. 3,1% recalled the police in...
21,4% of the respondents who participated in the poll claimed this. For 11,4% of the respondents family is associated with children. 9,5% mentioned that this expression means "house" for them. Remarkably, the answers "spouses" was given only by 6,3% of the respondents. The same number said that they associate family with unity. (see Picture 1). Picture 1. What does “a ...
Three in four Russians (75%) have discount and saving client cards. 72% of customers regularly use them. What is more, about a third of customers use both discount and saving cards in everyday shopping. Women appeared to be more active than men in this matter. Besides, the largest number of card holders was revealed among the respondents of 30-50 y.o. The youth feels cool about the discounts i...
