Studies

31.10.2018

The number of people who redistribute expenses in favor for food and essential goods has decreased by 7% over 4 years – from 32% to 25%.  That said, over the same period the number of the respondents who save on apparel and entertainment has increased from 17% to 25%. The share of Russians who stopped purchasing too expensive, in their view, products has become a shade less – 15%....

25.10.2018

17,8% of the respondents who participated in the poll claimed this. Defense or protection became the second most popular answer (see Picture 1). 14,7% associate safety with these definitions. For 8,5% of the respondents, safety means reliability, for 7,0% - carefulness. 3,9% of the respondents stated that they associate safety with security and confidence. 3,1% recalled the police in...

22.10.2018

21,4% of the respondents who participated in the poll claimed this. For 11,4% of the respondents family is associated with children. 9,5% mentioned that this expression means "house" for them. Remarkably, the answers "spouses" was given only by 6,3% of the respondents. The same number said that they associate family with unity. (see Picture 1). Picture 1. What does “a ...

03.10.2018

Three in four Russians (75%) have discount and saving client cards. 72% of customers regularly use them. What is more, about a third of customers use both discount and saving cards in everyday shopping. Women appeared to be more active than men in this matter. Besides, the largest number of card holders was revealed among the respondents of 30-50 y.o. The youth feels cool about the discounts i...

11.09.2018

More than 50% of Russians prefer to refuse the consumption of instant soups, noodles and mash and 35% try not to eat sweets and semi-products. However, the majority, as revealed, isn’t ready to refuse starchy foods, potato and pasta.   More than a half of Russians manage their nutrition and prefer slight and fat-free food. 47% mentioned that they try not to consume high-cholester...

07.09.2018

Family, safety and reliability were put first. Compared to the results of 2012, the value of patriotism has significantly increased. And such qualities as sex appeal and disobedience were ranked at the bottom of the list. In Romir study respondents were asked to rank every item in the list of 25 values and personal qualities on a scale from 1 to 10 where 1 is “doesn’t really mat...

03.09.2018

Both those who endorse countersanctions and argue against it have an issue with the quality of goods under the import substitution. Four years ago Russia imposed a grocery embargo on the import of some products from the USA, EU countries, Canada, Australia and Norway in response to anti-Russian sanctions. Romir research holding conducted a survey in order to find out the attitude of the ...

08.08.2018

The most famous in Russia “digital money” is seventeen times more recognizable than its closest competitor, and its name is widely perceived as the synonym of the word “cryptocurrency”. 6% of Russians consider cryptocurrency deals as form of gambling. 17% think at all that it is an instrument for fraudsters’ enrichment. These are the results of the poll, held ...

07.08.2018

The vast majority of the population is skeptical about digital money, and not only financial gain drives those who buy it. Digital currencies have become one of the most discussed topics of the past year. Investors have monitored the rise and fall of Bitcoin. Volatility in cryptocurrency rate was widely disseminated by the media. The audience of TV channels, websites and editions has close...

27.07.2018

Romir found out the preferences of the Moscow residents when planning personal entertainment program. The data from Romir Scan Panel and the survey of respondents was used.   Moscow residents visit entertaining and cultural events averagely 6 times a year. Such data was obtained on a basis of Romir Scan Panel. After the spend analysis it was found that the Muscovites most of all spe...

23.07.2018

However, the idea of additional charges on such purchases doesn’t cause a rejection. 35% of Russians who purchase goods in online stores would abandon orders if a duty-free import threshold will be reduced to 200 euro. In this case purchases will become gainless, as the respondents of Romir's poll noted. The poll was dedicated to the increase in duties on orders from foreign onlin...

02.07.2018

Specificities of modern TV viewing Romir research holding has developed the media panel – Single Source Panel (SSP)* - which allows to track the respondents’ media and Internet consumption under conditions of people’s natural behavior at home and out of it. Usage of a dual screen while watching the TV has become the media trend of recent years. It means that the viewers not...