At the end of 2021 global hope and happiness are decreasing around the world compared to last year. Fears of upcoming economic difficulties remain high and steadily growing. The global pandemic clearly still impacts the world’s hopes, fears and expectations - but there are significant differences by region and country by country. These are some of the findings of Romir and Gallup Int...
Romir Research Holding published the results of a regular study regarding the sentiments of Russian citizens on the eve of the New Year. This year, most Russians (83%) want to celebrate the New Year at home with their families. This is higher than previous years. In 2004, 63% planned to spend New Year’s Eve at home, in 2020 the figure was 60%. The share of those, who have not made up thei...
Romir Research Holding published the visibility index of car brands among Russians. The rating is based on the results of an annual survey carried out by Romir Consumer Scan Panel *. Nissan and Toyota topped the visibility rating with 97%. Their visibility index increased versus the previous year by 3 and 2 percentage points, respectively. The only representative of the domestic automobile indu...
According to a Romir survey, 52% of Russians believe that digitalization does not have a negative impact on people. More often people aged 35 to 44 years (57%) and people with higher education (55%) speak positively. Most residents of cities with a population of 500 thousand to 1 million people (60%) and people with an income of 50 to 100 thousand rubles don't see a threat in new technology. ...
The Romir Research Holding, based on data from the Romir Consumer Scan Panel*, publishes the results of its regular survey of Russians' sentiment on the Eve of the New Year. Romir has found out what presents Russians would ask Santa Claus for if they had the chance. Of all the wishes respondents were asked to choose only one, the priority answer. 64% of Russians would ask for a gift the hea...
Romir presents the seventh unique rating of business reputation of retailers present on the territory of Russia. The results of the study demonstrate the attitudes of Russians toward chain stores according to two main characteristics: visibility and trust. This year, the top-rating of appreciability again went to Pyaterochka (96% of the respondents know the company), Magnit (95%) and FixPrice (...
Romir continues to publish its monthly index of Russians' consumer activity, which shows the dynamics of household consumption of consumer goods. The index is calculated both for nominal and real expenditures (adjusted for inflation according to Rosstat). The median value of 2012 (100%) is taken as the basis. According to the results of the Romir Consumer Scan Panel Survey*, in October 2021...
.jpg)
The Romir Research Holding has conducted an annual study to assess the quality of service of various automakers. The leader of the rating is the Japanese brand Lexus. The manufacturer took the first place by the quality of customer service, having risen by one line, and retained its position in terms of customer service. The Russian Lada showed the most active growth. Having mov...
Romir Research Holding presents a unique rating of business reputation of brands represented in Russia. Romir's available data allows us to compare the dynamics of the trust index since 2012. Popularity rating of gas station brands This year's popularity rating is headed by Lukoil (92% of respondents know the company), Gazprom (87%), Rosneft and Gazpromneft (83% each). The fifth p...
Romir Research Holding found out which mobile applications are used by Russians (based on data from Single Source Panel*). The most popular were communication applications - 60.9% of respondents used them in September, which is not much different from the results of September last year (60.6%). The leading messengers in this category are WhatsApp (59.3%), Telegram (31%) and Viber (29.8%). The n...
Romir Research Holding conducted another survey among car owners and found out what they expect from the car market in the near future and how they assess the current situation for buying and selling a car. Among respondents, 70% responded that now is not the best time to buy a car. The index is 17% higher than in July of this year. The reasons are the same - deficit of supply and, as a consequ...
E-comm Index shows the monthly dynamics of consumer behavior within online retail Romir research holding has developed a new E-commerce Index – which measures and analyzes consumer behavior in online purchases of FMCG. The data for the E-comm Index is extracted from Romir’s own Consumer Scan Panel*. The index reports the dynamics of spending on FMCG goods and consists of the purchas...
