The communication agency RAPP Russia together with Romir research holding conducted a study to identify the value perception of different markets and brands based on the international methodology called Brand DNA. In this case, the study focused on a value audit of the Russian insurance market. Brand DNA identifies a company’s image via such human values as safety, reliability, honesty...
November 2020 Three in four (76%) car owners are aware of Chinese car brands: Chery (30%), Lifan (21%) and Geely (18%) lead the list of unaided awareness of brands. 24% of the car owners could not recall any Chinese car brands. 20% do not differentiate between Korean and Japanese car brands and falsely assume those to be Chinese brands. 7% of those, who recall Chery, associate it ...
Romir research holding analyzed the data on household consumption of fresh fruits and vegetables. In general, fresh fruits and vegetables play a key role within the total FMCG food sector: 29% of baskets of food categories contain purchases of fruits and or vegetables. Moreover, the average value of baskets containing fresh fruits and or vegetables is 81% higher than those not containing these pro...
Residents of the world’s leading countries were asked to indicate their level of agreement with the statement “If the Chinese economy gets worse, all countries’ economies will get worse”. Most of the respondents (57%) agree with this position. On the contrary, 12% of the world respondents have the opposite opinion. India has become a leading country with the highest share o...
Romir, Russia’s largest private holding that specializes in marketing, media, and socioeconomic research and represents Gallup International in the country, conducts a banking market survey. Bank customer satisfaction was assessed using the NPS (Net Promoter Score) methodology. NPS is a metric related to the customer’s willingness to recommend a company to their friends or relatives as...
Residents of the world’s leading countries were asked to choose the most important thing for the world community – which of the two is more important for the world community – economic growth or the preservation of the environment. The majority of the respondents (62%) said that the preservation of the environment is more important than economic growth. More than a third of ...
Residents of the world’s leading countries were asked to choose the most important value for them – career of family. On the whole, the vast majority (82%) of the respondents places family before career. Moreover, 18% of the citizens of the planet do not agree with this position. Italy, Germany and the Great Britain are the leaders with the largest share of people who choose family. ...
Research holding Romir releases a new “Romir Trust Rating – Spring-2020” in terms of General Top-100 of public figures. Russians* were suggested to answer the question “Who among public figures builds your trust? Name seven people in descending order of confidence”. The respondents represent different groups with various socio-demographic qualities, consumer and me...
Russian urban citizens don't save on amusements. So, Arkhangelsk is the leader among cities with the largest households' annual expenses by spending on HoReCa (6,2% out of all expenses), and Vologda is the leader by spending on movie theatre visits. Ulyanovsk and Saratov are the leaders by spending on HoReCa and movie theatres among the cities with the least households' annual expenses...
The majority of Russians (54%) stated that parents should control children’s access to different gadgets and 18% of the respondents argued against such measures. 17% of Russian suppose that children shouldn’t use any gadgets. Almost a half of the respondents (43%) believes that having a double account for tracking children’s Internet behavior is an acceptable measure, and 25% bel...
More than a half of Russians (58%) have only one bank card. 28% of the respondents hold two or three cards. Only 2% of Russians own four or five bank cards. Moreover, two thirds (67%) of the respondents frequently use only one bank card and one in five respondents (19%) uses 2-3 cards. Retail purchase of goods and services (63%), cash withdrawal (58%) and service payment via ATMs (30%) are the mos...
More than a third of the Russians (36%) are going to spend their vacation by the water (sea, lake or river). One in six Russians (17%) is interested in cultural tourism. 16% of the respondents are attracted by an ecotourism – hiking, fishing and rafting. 14% plan to vacate in a health center. Only 8% want to have a skiing vacation. Romir Research Holding, within the national poll*, has as...
