23% of Russians are gardening because they want to consume organic products. Nine out of ten dacha residents grow cucumbers, strawberries, and herbs. Romir and Fix Price conducted a joint survey among dacha residents* living in cities in different regions of Russia about their plans for the current season. More than half of the respondents (54%) stated that they plan to plant more vegetables, f...
The research company Romir found out what Russians are planning to spend their money on during the May holidays. The majority of Russians will spend the weekend on the occasion of the Spring and Labor holiday at home or at the country house (61%), and another third will go on a picnic. Most of those who plan to spend more than usual these days expect to spend no more than 5,000 rubles. Most ...
As part of the M-Pulse* research project, Romir experts analyzed the level of Russians' awareness of the situation in the country in dynamics. The seventh wave of the survey showed that 57% of Russians are partially or fully aware of the latest developments in the country. During the week, the figure dropped by almost 10 percent. The share of those who are neutral in their awareness reached...
In the course of the research project M-Pulse* Romir experts analyzed the structure of the Russian wallet. According to the 6th wave of research (April 4 - 10), there is a maximum increase in the share of Russian spending on services for six weeks. In week 14, it was 17%. In March, the figures were lower than in the same period last year, now we see that share of expenses for services increases. E...
As part of the M-Pulse research project, Romir experts analyzed the attitudes of Russians toward foreign brands after some of them suspended or limited their activities in Russia. According to the results of the fifth wave of research Russians expect the return of imported brands of home appliances (56%) and cars (50%) more than other products. By the end of March, the number of those wishing to r...
As part of its regular monitoring of media consumption by Russians, the Romir Research Holding analyzed the dynamics of mobile app coverage and identified the leaders in audience growth. According to the Romir Single Source Panel*, from March 14 to 20, the HeadHunter placement and job search app increased its audience reach by 53%. The average daily usage time did not change significantly. M...
On a weekly basis Romir’s experts analyze data on the actual consumption of goods, services, and media content, the opinions of the country's residents on current topics, and personal preferences. This format allows to consider the indicators in the dynamics. The sample represents the population of Russian cities with more than 10 thousand people (by gender, age, federal district...
Products of retailers own trademarks continue to gain popularity in Russia. According to Romir’s research, 79% of Russians are able to distinguish the goods of their own brands from other brands on the store shelves. On the average, 46 times a year the buyer chooses retail products. Sales of goods of retailers own trademarks have grown steadily over the past three years. By the end of 202...
Global public opinion however seems now more critical towards the idea of sacrificing human rights (down by 10 percentage points) although willingness to sacrifice rights against the virus still prevails. The shadow of doubt in the effectiveness of the main tool to fight the disease – the vaccines – is increasing as half of the surveyed around the world are not sure if vaccines actuall...
As part of a review of consumer attitude the Romir Research Holding found out how Russians relate to various ways of reducing costs. For reasons of economy, many Russians prefer to buy second-hand goods. According to Romir Consumer Scan Panel*, 72 % of Russians have experience in purchasing things that have been used. This includes clothing as well as machinery, furniture and other types of ...
When choosing an apartment, generation Z more often than others pay attention to the landscaping and architecture of the residential complex, generation X pay attention to the layout and the presence of public transport stops and social infrastructure facilities nearby, generation Y is characterized by lower sensitivity to price and increased interest in unique apartment formats. These conc...
We conducted a survey to understand what Russians personal expectations are for 2022 and compared the results with the data of 2001. 35% of the respondents expect an improvement in their finances, whereas in 2002 this number was higher at 49%In 2022. Today young people aged 25–34 (47%) and people aged 35–44 (42%) are the most optimistic about the future of their finances. The...
