The research holding "Romir" (part of "M-Holding") analyzed how the purchasing behavior of Russians changed towards the most popular fast food restaurants (QSR) in 2022: Tasty, KFC, Burger King. In total, the top three fast food restaurants maintained turnover in 2022 (compared to 2021, turnover increased by 1%). However, the number of visits at the same time decreased by 16...
An international study conducted by Romir/М-Holding in cooperation with the Gallup International Association of Independent Research Companies showed that every third inhabitant of the planet (36%) ready to migrate. The study was conducted in 57 countries around the world. Respondents were supposed to answer the question whether they would like to move to another country if they had all the nec...
Research holding Romir and independent research organizations that are members of the Gallup International Association have assessed the level of people's happiness according to their own assessment. Despite anxiety about the future, most of the inhabitants of the Earth say that they are rather happy. However, their share is declining compared to last year. At the end of 2022, more than hal...
According to a study, made by Romir, QSR (fast food restaurants) sales in Russia increased by 5% in Q3 2022 compared to Q3 2021. It was influenced by the increase in the average check and the expansion of the purchase set. Burgers take 30% of all spending by Russians in fast food restaurants by Russians. The sgares of french fries and rolls are 10% each in the wallet of the QSR buyer. The ...
Most Russians believe that in 25 years the world will still be using fossil fuels rather than alternative energy sources - 46% of the country's residents agree with this. These are the data of the all-Russian study Romir. One in five people in Russia did not agree that dependence on fossil energy sources will continue in the future. 34% found it difficult to answer. Most skeptics about a...
Romir regularly calculates the monthly FMCG Index, an indicator that shows the dynamics of the share of household spending on food and non-food categories of consumer goods in the structure of all household expenses. In October, FMCG goods accounted for 47.9% of Russians' spending. This is 0.9% more than in September (47.5%). Compared to the same period last year, the index is hig...
The research holding Romir publishes the E-comm index, which reflects the dynamics of Russians' online shopping activity. The online shopping activity index in September was 115%, which is 0.9% less than in August. Taking about annual dynamics, the activity of buyers on the Internet decreased by 10.2% (13 p.p.). As for the dynamics of audience coverage, it's number is steadily i...
Research holding Romir analyzed the dynamics of Russian residents’ attitude towards international economic partners. According to national Russian research in 2022, China is the undisputed leader among Russia's potential economic partners. The majority of Russians (54.3%) would prefer China as their country's economic partner. 9.9% consider the European Union to be a good eco...
As part of the M-Pulse research project, Romir experts analyzed the dynamics of the impact of the socio-economic situation on a person. In the period from 22 to 28 August, the index of economic confidence of Russians returned to the positive zone, increasing to 3 points. Among those who have television as a source of information, the index was +7 points. Among those who receive information f...
Between July 25 and July 31, the proportion of people using Telegram increased (from 23% to 28%). Every fourth Russian began to trust information from the messenger; a week earlier, every fifth Russian trusted Telegram. The proportion of Russians using Telegram as their main source of information has recovered. Also last week, Russians began to trust radio more and increased their use of VKonta...
Romir regularly calculates the monthly FMCG Index, an indicator showing the dynamics of the share of household spending on food and non-food categories of consumer goods in the structure of all household expenses. In June, FMCG goods accounted for 47% of Russians' spending. This is 5.2% more than in May. Compared to the same period last year, the index is higher by 0.2%. “The share...
23% of Russians are gardening because they want to consume organic products. Nine out of ten dacha residents grow cucumbers, strawberries, and herbs. Romir and Fix Price conducted a joint survey among dacha residents* living in cities in different regions of Russia about their plans for the current season. More than half of the respondents (54%) stated that they plan to plant more vegetables, f...
