Analytics

10.04.2022

As part of the M-Pulse research project, Romir experts analyzed the attitudes of Russians toward foreign brands after some of them suspended or limited their activities in Russia. According to the results of the fifth wave of research Russians expect the return of imported brands of home appliances (56%) and cars (50%) more than other products. By the end of March, the number of those wishing to r...

25.03.2022

As part of its regular monitoring of media consumption by Russians, the Romir Research Holding analyzed the dynamics of mobile app coverage and identified the leaders in audience growth. According to the Romir Single Source Panel*, from March 14 to 20, the HeadHunter placement and job search app increased its audience reach by 53%. The average daily usage time did not change significantly. M...

22.03.2022

On a weekly basis Romir’s experts analyze data on the actual consumption of goods, services, and media content, the opinions of the country's residents on current topics, and personal preferences. This format allows to consider the indicators in the dynamics. The sample represents the population of Russian cities with more than 10 thousand people (by gender, age, federal district...

17.03.2022

Products of retailers own trademarks continue to gain popularity in Russia. According to Romir’s research, 79% of Russians are able to distinguish the goods of their own brands from other brands on the store shelves. On the average, 46 times a year the buyer chooses retail products. Sales of goods of retailers own trademarks have grown steadily over the past three years. By the end of 202...

11.03.2022

Global public opinion however seems now more critical towards the idea of sacrificing human rights (down by 10 percentage points) although willingness to sacrifice rights against the virus still prevails. The shadow of doubt in the effectiveness of the main tool to fight the disease – the vaccines – is increasing as half of the surveyed around the world are not sure if vaccines actuall...

10.03.2022

As part of a review  of consumer attitude the Romir Research Holding found out how Russians relate to various ways of reducing costs. For reasons of economy, many Russians prefer to buy second-hand goods. According to Romir Consumer Scan Panel*, 72 % of Russians have experience in purchasing things that have been used. This includes clothing as well as machinery, furniture and other types of ...

25.02.2022

When choosing an apartment, generation Z more often than others pay attention to the landscaping and architecture of the residential complex, generation X pay attention to the layout and the presence of public transport stops and social infrastructure facilities nearby, generation Y is characterized by lower sensitivity to price and increased interest in unique apartment formats. These conc...

10.02.2022

We conducted a survey to understand what Russians personal expectations are for 2022 and compared the results with the data of 2001. 35% of the respondents expect an improvement in their finances, whereas in 2002 this number was higher at 49%In 2022. Today young people aged 25–34 (47%) and people aged 35–44 (42%) are the most optimistic about the future of their finances. The...

04.02.2022

Romir Research Holding measured satisfaction levels among Russians regarding medical services that they receive and their own wellbeing, in comparison to twenty years ago. At the end of 2021, most Russians (54%) were satisfied with the quality of medical services they receive. In comparison in 2002, the overall level of satisfaction was lower 46%. It is also worth noting that more people could ...

10.01.2022

At the end of 2021 global hope and happiness are decreasing around the world compared to last year. Fears of upcoming economic difficulties remain high and steadily growing. The global pandemic clearly still impacts the world’s hopes, fears and expectations - but there are significant differences by region and country by country. These are some of the findings of Romir and Gallup Int...

25.12.2021

Romir Research Holding published the results of a regular study regarding the sentiments of Russian citizens on the eve of the New Year. This year, most Russians (83%) want to celebrate the New Year at home with their families. This is higher than previous years. In 2004, 63% planned to spend New Year’s Eve at home, in 2020 the figure was 60%. The share of those, who have not made up thei...

10.12.2021

Romir Research Holding published the visibility index of car brands among Russians. The rating is based on the results of an annual survey carried out by Romir Consumer Scan Panel *. Nissan and Toyota topped the visibility rating with 97%. Their visibility index increased versus the previous year by 3 and 2 percentage points, respectively. The only representative of the domestic automobile indu...