Analytics

01.11.2021

Romir Research Holding presents a unique rating of business reputation of brands represented in Russia. Romir's available data allows us to compare the dynamics of the trust index since 2012. Popularity rating of gas station brands This year's popularity rating is headed by Lukoil (92% of respondents know the company), Gazprom (87%), Rosneft and Gazpromneft (83% each). The fifth p...

25.10.2021

Romir Research Holding found out which mobile applications are used by Russians (based on data from Single Source Panel*). The most popular were communication applications - 60.9% of respondents used them in September, which is not much different from the results of September last year (60.6%). The leading messengers in this category are WhatsApp (59.3%), Telegram (31%) and Viber (29.8%). The n...

18.10.2021

Romir Research Holding conducted another survey among car owners and found out what they expect from the car market in the near future and how they assess the current situation for buying and selling a car. Among respondents, 70% responded that now is not the best time to buy a car. The index is 17% higher than in July of this year. The reasons are the same - deficit of supply and, as a consequ...

30.06.2021

E-comm Index shows the monthly dynamics of consumer behavior within online retail Romir research holding has developed a new E-commerce Index – which measures and analyzes consumer behavior in online purchases of FMCG. The data for the E-comm Index is extracted from Romir’s own Consumer Scan Panel*. The index reports the dynamics of spending on FMCG goods and consists of the purchas...

31.03.2021

Romir research holding analyzed the attitude and activities that Russians undertake towards the preservation of the environment and ecology.   The attitude of the respondents towards the idea of sorting waste at the source: Most Russians (88%), in general, back this initiative. 45% of them support it entirely, 43% - in part. However, 12% of the respondents do not agree with this...

01.12.2020

The communication agency RAPP Russia together with Romir research holding conducted a study to identify the value perception of different markets and brands based on the international methodology called Brand DNA. In this case, the study focused on a value audit of the Russian insurance market. Brand DNA identifies a company’s image via such human values as safety, reliability, honesty...

23.11.2020

November 2020 Three in four (76%) car owners are aware of Chinese car brands: Chery (30%), Lifan (21%) and Geely (18%) lead the list of unaided awareness of brands. 24% of the car owners could not recall any Chinese car brands. 20% do not differentiate between Korean and Japanese car brands and falsely assume those to be Chinese brands. 7% of those, who recall Chery, associate it ...

26.10.2020

Romir research holding analyzed the data on household consumption of fresh fruits and vegetables. In general, fresh fruits and vegetables play a key role within the total FMCG food sector: 29% of baskets of food categories contain purchases of fruits and or vegetables. Moreover, the average value of baskets containing fresh fruits and or vegetables is 81% higher than those not containing these pro...

24.09.2020

Residents of the world’s leading countries were asked to indicate their level of agreement with the statement “If the Chinese economy gets worse, all countries’ economies will get worse”. Most of the respondents (57%) agree with this position. On the contrary, 12% of the world respondents have the opposite opinion. India has become a leading country with the highest share o...

02.09.2020

Romir, Russia’s largest private holding that specializes in marketing, media, and socioeconomic research and represents Gallup International in the country, conducts a banking market survey. Bank customer satisfaction was assessed using the NPS (Net Promoter Score) methodology. NPS is a metric related to the customer’s willingness to recommend a company to their friends or relatives as...

03.08.2020

Residents of the world’s leading countries were asked to choose the most important thing for the world community – which of the two is more important for the world community – economic growth or the preservation of the environment. The majority of the respondents (62%) said that the preservation of the environment is more important than economic growth. More than a third of ...

22.06.2020

Residents of the world’s leading countries were asked to choose the most important value for them – career of family. On the whole, the vast majority (82%) of the respondents places family before career. Moreover, 18% of the citizens of the planet do not agree with this position. Italy, Germany and the Great Britain are the leaders with the largest share of people who choose family. ...