Analytics

06.12.2021

According to a Romir survey, 52% of Russians believe that digitalization does not have a negative impact on people. More often people aged 35 to 44 years (57%) and people with higher education (55%) speak positively. Most residents of cities with a population of 500 thousand to 1 million people (60%) and people with an income of 50 to 100 thousand rubles don't see a threat in new technology. ...

02.12.2021

The Romir Research Holding, based on data from the Romir Consumer Scan Panel*, publishes the results of its regular survey of Russians' sentiment on the Eve of the New Year. Romir has found out what presents Russians would ask Santa Claus for if they had the chance. Of all the wishes respondents were asked to choose only one, the priority answer. 64% of Russians would ask for a gift the hea...

17.11.2021

Romir presents the seventh unique rating of business reputation of retailers present on the territory of Russia. The results of the study demonstrate the attitudes of Russians toward chain stores according to two main characteristics: visibility and trust. This year, the top-rating of appreciability again went to Pyaterochka (96% of the respondents know the company), Magnit (95%) and FixPrice (...

16.11.2021

Romir continues to publish its monthly index of Russians' consumer activity, which shows the dynamics of household consumption of consumer goods. The index is calculated both for nominal and real expenditures (adjusted for inflation according to Rosstat). The median value of 2012 (100%) is taken as the basis. According to the results of the Romir Consumer Scan Panel Survey*, in October 2021...

03.11.2021

The Romir Research Holding has conducted an annual study to assess the quality of service of various automakers.    The leader of the rating is the Japanese brand Lexus. The manufacturer took the first place by the quality of customer service, having risen by one line, and retained its position in terms of customer service. The Russian Lada showed the most active growth. Having mov...

01.11.2021

Romir Research Holding presents a unique rating of business reputation of brands represented in Russia. Romir's available data allows us to compare the dynamics of the trust index since 2012. Popularity rating of gas station brands This year's popularity rating is headed by Lukoil (92% of respondents know the company), Gazprom (87%), Rosneft and Gazpromneft (83% each). The fifth p...

25.10.2021

Romir Research Holding found out which mobile applications are used by Russians (based on data from Single Source Panel*). The most popular were communication applications - 60.9% of respondents used them in September, which is not much different from the results of September last year (60.6%). The leading messengers in this category are WhatsApp (59.3%), Telegram (31%) and Viber (29.8%). The n...

18.10.2021

Romir Research Holding conducted another survey among car owners and found out what they expect from the car market in the near future and how they assess the current situation for buying and selling a car. Among respondents, 70% responded that now is not the best time to buy a car. The index is 17% higher than in July of this year. The reasons are the same - deficit of supply and, as a consequ...

30.06.2021

E-comm Index shows the monthly dynamics of consumer behavior within online retail Romir research holding has developed a new E-commerce Index – which measures and analyzes consumer behavior in online purchases of FMCG. The data for the E-comm Index is extracted from Romir’s own Consumer Scan Panel*. The index reports the dynamics of spending on FMCG goods and consists of the purchas...

31.03.2021

Romir research holding analyzed the attitude and activities that Russians undertake towards the preservation of the environment and ecology.   The attitude of the respondents towards the idea of sorting waste at the source: Most Russians (88%), in general, back this initiative. 45% of them support it entirely, 43% - in part. However, 12% of the respondents do not agree with this...

01.12.2020

The communication agency RAPP Russia together with Romir research holding conducted a study to identify the value perception of different markets and brands based on the international methodology called Brand DNA. In this case, the study focused on a value audit of the Russian insurance market. Brand DNA identifies a company’s image via such human values as safety, reliability, honesty...

23.11.2020

November 2020 Three in four (76%) car owners are aware of Chinese car brands: Chery (30%), Lifan (21%) and Geely (18%) lead the list of unaided awareness of brands. 24% of the car owners could not recall any Chinese car brands. 20% do not differentiate between Korean and Japanese car brands and falsely assume those to be Chinese brands. 7% of those, who recall Chery, associate it ...