A New Car. How Do Russians Gather Information About Tt?

A survey conducted by ROMIR using the "System for Analyzing New Car Buyers' Preferences" (САППА in russian) revealed the key sources of information influencing Russians' decision to purchase a car. The leading sources of information include:

- 22% rely on online sources, including 7% who use manufacturers' official websites and 5% who consult forums and online communities. Another 5% pay attention to social media and blog reviews.

- 14% rely on personal consultations, with 7% focusing on salespeople at dealerships and another 7% considering advice from friends and acquaintances.

- 8% look at official dealer websites for information.

- A small number (7%) make a decision after seeing a car on the road and being impressed.

Less significant were billboard ads (2%), magazine and radio ads (both 2%), and online shows and email newsletters (2% and 1%, respectively).

САППА ROMIR was developed specifically for the Russian market, provides a more detailed and accurate analysis than foreign alternatives such as NCBS.