Despite the unstable situation HoReCa is growing

21 November 2023

The main drivers of growth are the expansion of the audience (+10% per year) and an increase in the size of the average check (+5% per year).

Food for Russians consistently remains one of the favorite ways to deal with stress. One way or another, more than 50% of our compatriots celebrate food in this context. A third of our compatriots (34%) declare stress eating "delicious food", and this indicator is growing, it has added 4% over the year. Also, a fifth of Russians (20%) admit that they use a healthy diet to improve mood.

According to the Romir Unified Data Panel, HoReCa as a whole retains a share in the buyer's wallet, despite the general turbulent economic situation. Thus, the share of spending on meals outside the home in the first half of 2023 amounted to 5.7%, which is 0.5% more than in 2022 as a whole.

This year, almost two-thirds (64%) of Russians have visited public catering establishments at least once, which is 10% more than a year earlier. Audience expansion is the main growth driver for HoReCa.

Together with the audience, the turnover in HoReCa is also growing. In the first nine months of this year, it has grown by 14% compared to last year. If we compare with the pre-2019 year, then the turnover growth was 49%.

The number of transactions (the number of checks) has also increased. Compared to last year, the number of transactions increased by 9% in the three quarters of this year, and by 6% compared to 2019. For 4 years, the average check in HoReCa has grown by almost 40% – from 355 rubles in 2019 to almost 500 rubles in 2023.

"The catering market in Russia continues to demonstrate steady growth, successfully adapting to various economic fluctuations. There is an increase in the number of buyers who choose this sector for reasons of saving time, wanting to change the situation and getting positive emotions. It is interesting to note that the key channels attracting a new audience are burgers, bakeries and canteens. These establishments successfully combine the opportunity to have a quick snack, enjoy coffee with dessert or replace a homemade lunch with a trip to the dining room, which makes them especially attractive to a wide range of visitors," explains Margarita Abramkina, Director of Customer Relations at Romir.

*The study was conducted on the basis of a Single Romir Data Panel. The sample is representative of the adult urban population of 100 thousand+ cities.

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