HeadHunter has significantly increased its audience coverage

25 March 2022

As part of its regular monitoring of media consumption by Russians, the Romir Research Holding analyzed the dynamics of mobile app coverage and identified the leaders in audience growth.

According to the Romir Single Source Panel*, from March 14 to 20, the HeadHunter placement and job search app increased its audience reach by 53%. The average daily usage time did not change significantly.

More often they are young people aged 18 - 24 years (34.3%) and 25-34 years (29.3%), people with higher education and being married.

It should be noted that the unemployed among users of the application HeadHunter only 12.7%, working on a full-time basis more than 60%.



The tracking is based on the Romir Consumer Scan Panel with the participation of verified respondents. The sample represents the population of Russian cities with a population of more than 10 thousand people (by gender, age, federal district and type of settlement).


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E-mail: pressa@romir.ru


Romir has specialized in marketing, media and socio-economic research since 1987. It is part of the M-Holding.


Reference to Romir and indication of the study is mandatory. Text, analytical and visual information is the intellectual property of Romir and its providers. Romir is not responsible for actions taken on the basis of this publication.

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