Less than 10% of Russians regularly go to the cinema

92% of Russians rarely visit cinemas or do not do so at all, a study by Romir* showed. Of these, 38% of respondents visit cinemas once or twice a year, 35% less often than that, and 19% do not visit cinemas at all.

The younger the respondents, the more actively they visit cinemas. The majority of those who never visit these establishments are people over 60 years of age (36%), and the leaders in such answers were the Southern, North Caucasus (24%) and Central (23%) federal districts.

Residents from regions included in the Ural and Northwestern federal districts visit cinemas less often than others. There, 76% and 75% of respondents  voted for the answer options “I rarely go” and “I go very rarely,” respectively. 

7% of study participants go to cinemas regularly (1-2 times a month), and only 1% visit them frequently – 1-2 times a week. None of the respondents reported more frequent visits (3-5 times a week). 

A similar study by Romir in 2012 showed that 25% of adult residents of Russian cities go to the cinema at least once a month, 27% – at least once per quarter, 23% – at least once a year, and 25% either do not go to the cinema at all or do it extremely rarely.

*The survey was conducted on the basis of the Romir Consumer Scan Panel; a representative sample of 1.5 thousand Russians over 18 years old took part in it. Respondents were asked the question: “How often do you go to the cinema?”

Romir Consumer Scan Panel – is a unique technological development through which the company collects and analyzes data on the purchases of households and individual consumers. The panel sample represents the entire population of Russia living in cities with a population of more than 10 thousand people.