Online sales increased in May
E-comm Index shows the monthly dynamics of consumer behavior within online retail
Romir research holding has developed a new E-commerce Index – which measures and analyzes consumer behavior in online purchases of FMCG. The data for the E-comm Index is extracted from Romir’s own Consumer Scan Panel*. The index reports the dynamics of spending on FMCG goods and consists of the purchase frequency and the average basket size of customers of internet shops. Back data is included as of January 2019.
In May the index was @129% that is 7,5% higher than in April 2021 and 22,7% lower than in May 2020.
«The significant increase in May 2020 was due to the lockdown in place (due to covid). Although there are few restrictions in place now, we still see an increase in the first 5 months of 2021 over 2019 and this is because many shoppers made a habit of buying online this coupled with the general trend of the development of online commerce (more choice, better and faster delivery) explains the significant growth vs 2019», — this is the input of Inna Karaeva, who is the Executive Director of Romir and MILE Group.
The E-comm Index, is an index of online shopping activity, it is a tool for measuring consumer behavior, which is developed on the basis of the Romir’s Consumer Scan Panel. The index reflects the dynamics of spending on FMCG products, consisting of both the frequency of purchase and the average basket size of online shopping. The index is based on daily updated data on purchases of over 100 categories of food and non-food products in Russian cities with a population of 100,000 residents and more.
The index is calculated as of January 2019.
*Romir Consumer Scan Panel is Romir's own signature unique system solution. The research aims to collect and analyze trend data on the consumption of urban households. It was launched in 2007. Verified data has been provided to clients since January 2008. The research covers more than 40 000 consumers in more than 220 cities of Russia with a population of over 10 000 people.
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Romir is the largest independent research holding, focusing on marketing, media, social and economic research. Romir is a part of MILE Group and has a well-developed research network with its suboffices and group companies within the main regions of Russia and CIS countries. Romir is the exclusive representative of the Gallup International Association and GlobalNR in Russia and CIS countries with the capability of conducting research in over 100 countries.
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