Romir: More and more Russians prefer to celebrate New Year with their families

Romir Research Holding published the results of a regular study regarding the sentiments of Russian citizens on the eve of the New Year.

This year, most Russians (83%) want to celebrate the New Year at home with their families. This is higher than previous years. In 2004, 63% planned to spend New Year’s Eve at home, in 2020 the figure was 60%. The share of those, who have not made up their mind yet, was higher (17%). This year, only 6% have no plans for the New Year.

In 2021, representatives of the “digital generation” also prefer to spend the Holidays with their families (71%, which is the lowest within all age groups).

Only 7% of Russians plan to celebrate the New Year with friends. This option is most popular among young people - it was chosen by every fifth representative of the 18-25 age group.

1% of the participants in the study will celebrate the New Year in a cafe (restaurant, club), go on a trip, or work on New Year’s Eve.

“Despite the progress and new values ​​dictated by the digitalization era, the New Year remains a family Holiday for Russian citizens. The changing epidemiological situation has created new realities when it is difficult to make even short-term plans, so more and more Russians prefer to spend New Year’s Eve at home,” said the President of Romir, Doctor of Sociology Andrei Milekhin.

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Romir specializes in marketing, media and socio-economic research since 1987.
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