ROMIR's analytical view of Russian retail: leaders, values ​​and consumer perception

ROMIR presents an up-to-date analysis of the Russian retail market, revealing key players and value guidelines that shape consumer perception in the offline and online segments.

According to the latest data, Pyaterochka holds the undisputed leadership in the traditional offline retail category. This brand demonstrates the highest indicators both in terms of visibility among consumers and in terms of trust, which is the foundation for maintaining market positions.

Magnit and FixPrice closely follow the leader, occupying second and third places respectively, confirming their importance in the everyday shopping routes of Russians.

The top five leaders are rounded out by the Krasnoe&Beloe and Lenta chains, which are also very popular.

The analysis of value associations shows that most offline retailers are characterized by projecting such important consumer guidelines as Economy and Thrift, Family and Simplicity. These values ​​form the image of accessible, convenient and family-oriented stores. It is noteworthy that the TOP-3 players – Pyaterochka, Magnit and FixPrice – broadcast exactly this similar set of values, which may indicate the general expectations of the target audience in this segment.