Russians named the most comfortable cars for taxi rides
According to ROMIR, the most important thing for Russians who use taxi services is the speed of car delivery (96% of respondents said so). For the vast majority (79%), the level of comfort in a taxi car is also important. Moreover, the quality and comfort of a car are made up of such parameters as brand, model, interior condition and level of cleanliness.
Another 51% of passengers noted the key parameter of travel comfort in terms of the presence of a charger, Wi-Fi, climate control, airbags, heated seats and other similar amenities in the car. This criterion is especially important for those who use taxis for long trips of 25 minutes or more. Therefore, only 17% of respondents are not ready to pay extra for a trip in a more comfortable car.
As for models, the vast majority of Russians (93%) believe that foreign brands in taxis are more comfortable compared to domestic ones. Only 7% of respondents prefer Russian cars in terms of convenience. As part of the study, an index was developed to assess the comfort of a taxi ride, combining the assessment of the characteristics of ride comfort for each of the brands assessed. Thus, the most comfortable cars in taxis were representatives of Japanese and Korean brands (85% - index value). Second and third place in terms of ride comfort were taken by cars of Western (79%) and Chinese brands (76%), respectively. In last place in terms of the value of the ride comfort index, according to Russians, are cars of Russian brands (64%).
The ROMIR study showed that almost half of Russian taxi users (44%) make trips once a week or more often, more than a third of respondents (37%) - 2-3 times a month, another 19% - once a month.
Most of the respondents (59%) chose the "Comfort" tariffs and higher for their trips over the past year. 39% of those who use Comfort noted that they order it at least once a week or more often, another quarter - 2-3 times a month, 36% - once a month or less. Among those who prefer Comfort +, 40% choose it at least once a week, about a third (33%) - once a month or less, slightly more than a quarter (27%) - 2-3 times a month.
The study was conducted on the basis of the ROMIR Consumer Panel. The study involved 1,600 Russians aged 18 and over who used a taxi at least once a month. The study was conducted from March 7 to March 19, 2025.
Поделиться в соцсетях:
Подписаться на рассылку: