Russians prefer vacation at the seaside

21 January 2019

More than a third of the Russians (36%) are going to spend their vacation by the water (sea, lake or river). One in six Russians (17%) is interested in cultural tourism. 16% of the respondents are attracted by an ecotourism – hiking, fishing and rafting. 14% plan to vacate in a health center. Only 8% want to have a skiing vacation.

Romir Research Holding, within the national poll*, has asked the respondents where are they going to vacate in 2019. Thus, vacation by water (sea, lake, river, etc.) became the most popular answer. 36% gave such an answer (see Histogram 1). Note that such kind of vacation better attracts young adults of 18-24 y.o. – the most active segment of the population. 53% of the respondents of this category are interested in water-based recreation. On the contrary, the respondents over 60 y.o. aren’t keen to vacate by water – only 10% claimed such an intent.

Histogram 1. Do you plan to go on vacation for the purpose of…? (%)


Data source: Romir, November 2018

17% of the respondents want to vacate productively and plan to visit cultural places of interest – museums, monuments, different sites, etc. People of the middle age group (from 35 to 44 y.o.) are a bit more interested in such kind of vacation – 23%.

Ecotourism is rather popular – it includes hiking, fishing, rafting and other similar activities. 16% are going to have such vacation. The men chose this kind of vacation twice as frequently as the women did – 22% vs. 11%.

One on seven respondents (14%) plans to improve their health, vacating in health centers. Such kind of vacation is the most popular among the respondents over 60 y.o. and with high level of income.

Only 8% of Russians are interested in skiing vacation. Extreme sports predictably attract the young age group – 15% of the respondents of 18-24 y.o. are going to ski during their vacation. 

*The poll surveyed 1500 people aged from 18 and older, residing in all types of cities and villages in all federal districts. The sample represents the adult population of Russia.

Romir is the largest Russian private holding specializing in marketing, media and socio-economic surveys. The company has its own large regional network in Russia and countries of former Soviet Union. Romir is an exclusive representative of Gallup International, the international research association, in Russia and CIS countries with the research geography over 50 countries.

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