Safety for Russians means “tranquility”

25 October 2018

Safety for Russians means tranquility

17,8% of the respondents who participated in the poll claimed this. Defense or protection became the second most popular answer (see Picture 1). 14,7% associate safety with these definitions. For 8,5% of the respondents, safety means reliability, for 7,0% - carefulness. 3,9% of the respondents stated that they associate safety with security and confidence. 3,1% recalled the police in relation to safety. The same number of the respondents noticed that this term means health for them. 2,3% of the respondents associate safety with house, peace and family. 27,9% gave other answers each of which is within statistical error – they were combined in the category “Other”. Besides, 3,2% were undecided.

Picture 1. What does “a safety” means to you?

What does a safety means to you

- High positions of such terms as “safety” and “reliability” in the list of the most important values show that our society still has a request for stability, – Andrey Milekhin, President of Romir research holding and Doctor of Science, comments on the research results. – That said, “safety” is understood in the narrow sense – generally, as a personal safety or family security. It is attested to by the most popular answer – “tranquility” and associations with “carefulness”, “confidence” and particularly “health”. Notably, only the police among state institutions which provide the security was recalled. All other answers were within a statistical error.

Reliability came to the third place in the list of the most important values for Russians. Nonetheless, it was revealed that the respondents have few strong associations with this term. “Confidence” took the lead. This quality in relation to reliability was recalled by 13,0% (see Picture 2). Other 7,6% answered “dependable”. 5,4% stated that reliability for them means “trust”. However, more than 70% of the respondents gave a great amount of different answers which were combined in the category “Other”. 3.2% of the respondents were undecided.

Picture 2. What does “a reliability” means to you?

What does a reliability means to you

See also:

Russians associate family mostly with love

Russians actively use client cards

*The poll surveyed 1500 people aged from 18 and older, residing in all types of cities in all federal districts. The sample represents the adult population of Russia.

Romir is the largest Russian private holding specializing in marketing, media and socio-economic surveys. The company has its own large regional network in Russia and countries of former Soviet Union. Romir is an exclusive representative of Gallup International, the international research association, in Russia and CIS countries with the research geography over 50 countries.

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