Cooperation with large international networks allows Romir to gain information on advanced methods, use the latest research technologies and conduct surveys in 100 countries across the world.
Andrey Milekhin, the President of Romir research holding.
Romir is the largest independent research holding, focusing on marketing, media, social and economic research.
Romir provides a full range of research at different markets and facets, focusing on economic behavior research. Research projects are implemented in four main directions: Specialized Marketing Research (Ad-Hoc), research based on the data of own Consumer Panel (Consumer Scan Panel), Media Consumption Research on the basis of own single panel (Single Source Panel), research with the usage of professional audit and Mystery shopping, etc. Romir uses both traditional and innovative research approaches. All methods come under the international standards of ESOMAR.
Romir has built a well-developed research network with its own suboffices and group companies from the main regions of Russia and CIS countries. They are united by one brand, methodology, quality standards. The holding has committed partners in regions of Russia, CIS countries, the Baltics and CEES.
Apart from contract research, Romir implements a number of initiative projects: social problem research, mass media and media market analysis, Internet monitoring, omnibus research, etc.
Since 2005 Romir has been repeatedly named the best research company in Russia according to expert surveys conducted by the Russian Guild of Experts in Marketing. Starting from 2011 Romir has been listed among the TOP-100 global research companies by the international agency Research Rating Ltd. According to this rating, it is the largest private research company in the Central and Eastern Europe.