Studies

02.07.2018

Specificities of modern TV viewing Romir research holding has developed the media panel – Single Source Panel (SSP)* - which allows to track the respondents’ media and Internet consumption under conditions of people’s natural behavior at home and out of it. Usage of a dual screen while watching the TV has become the media trend of recent years. It means that the viewers not...

23.05.2018

Romir continues to research the behavior of the smokers in Russia in cooperation with the supporting fund of "Russian Society of Doctors". For the last three years the law prohibiting smoking in public areas has become fully operational. It is an interesting dynamics on tobacco consumption in such restricted conditions. Besides, we can observe the emergence and development of nicotinic p...

08.05.2018

Romir presents the analysis of Russian men’s media preferences, based on innovation approach of Single Source Panel In the fourth quarter of the previous year average daily TV-viewing reach among the target audience was 78% but hereby the men spent 20 minutes less per day in front of TV sets (193 minutes) than, for instance, single women. Channel 1 is the leader among the men both by reac...

02.05.2018

Over the year the share of Russians who don’t save at all has significantly increased. In 2016 such answer was given by 11%, in 2017 – by 18%, and this year – 24%. That said, the number of Russians who admitted to continue saving has significantly decreased. The major part of the respondents still saves on food (17%) but this index has decreased more than twofold compared with th...

26.04.2018

Gallup International/Romir presents the results of the global poll Only every third person on earth positively assesses the performance of their government. Diversity among global regions and within a number of macroregions is significant in terms of this issue. Philippines are taking the lead in this rating where the government index is 77 p.p. Latvia (6 p.p.) and Japan (8 p.p.) are the ou...

10.04.2018

However, allegiance to the ruble is still high 48% of Russians claim that they have savings that is significantly lower than previous year’s index (57%) but still higher than in crisis years of 2015 and 2016. The share of Russians herewith has remained the same since last year and equals 79%. In terms of safety, Russians consider deposits at Russian banks (31%) and rubles in cash (30%) as...